Coca Cola

[pam290358]

Has anyone else found the ‘try to be less white’ advice given to Coca Cola employees offensive ? The training video urges them to be less oppressive and less ignorant - thus aligning those traits with being white. I find it offensive to the point of reverse racism. Imagine if the training video had advised ‘be less black’. There would, rightly, have been an outcry. So why is this OK ? AIBU to boycott their products ?

[quote CindyTrevaskis]@AnyOldPrion I just thought the same but the outcome I had was the opposite interestingly...[/quote]
Interesting indeed!

Perhaps your brain benefited from performing the first test. Either way, any unconscious bias test should be designed so that they can check whether they’re actually measuring unconscious bias, or accidentally measuring a quirk in the way performing the test itself affects people.

It would be easily achieved by carrying out the test, sometimes with the oppressed group first and sometimes with the other. It’s possible they had done this in the original experiment, but if they did, it was not made clear.

No BAME person is ever going to tell you to be less white in the work place, and the trainers know it.

They’re trying to shock you into understanding something that BAME people may not feel comfortable articulating in the workplace.

Reverse racism isn't a thing, HTH

www.amazon.co.uk/White-Fragility-People-About-Racism/dp/0141990562?tag=mumsnetforu03-21

Coca-Cola does not give a damn about racism. What it is very anxious to do, is to distract attention away from its own crappy record as a company, including its apparent taste for cosying up to genocidal regimes in order to sell more sugary drinks.

www.ft.com/content/bf07dfb7-f70a-4008-8ab1-2b23bfbfb84d
"Olympics sponsors duck questions over Beijing 2022 as boycott calls grow"

@ChristmasFluff. This was the author supposedly quoted by Coca Cola in the video, which turned out to be a string of edited interviews with her, which she did not give permission for.

I’m assuming this happened in America, as it would be racial discrimination in the U.K.

The Americans are going to have sort their own race problems out; I don’t feel a need to get involved.

@Bythemillpond

Try being less white” here doesn’t mean what you think it means. It means “try putting yourself in a less privileged position

A less privileged position? What does that even mean? Growing up I don’t think there was anyone less privileged than our family.
All the privileges/help I have come across were for other immigrants with a different colour skin tone. Apparently because I was white I was privileged.

What being white means is that you don’t need to consider racial identity, racism or your own race at all for the vast majority of the time. That is your white privilege - a privilege denied to people of colour

What happens if you do? I think a lot about the colour of my skin and where I fit in.

What privileges do people of colour enjoy that you don’t?

Having white privilege doesn’t mean you lead a privileged lifestyle, but that being discriminated against because of your race is an additional burden you don’t have to bear.