To be annoyed at McCains advert

[Shouldputcheeseonit]

Not just McCains doing it but theirs is particularly annoying. Companies now are really going for the adverts with mixed race families, L and G families (have any tried BT or Q?), and families with someone with a disability. I am an outspoken ambassador for inclusion and equality (and proud to say my family contains some of these elements) but I feel annoyed at how these companies are using this to advertise and make money. Car adverts, supermarkets, all sorts. It’s only this year they’ve started, it’s like they are using BLM and other areas of heightened awareness for their own gains, and it bothers me.
Rant over. Anyone else noticed?

Many people on this thread not getting the point that diversity and jnclusivity is good but being used as a token is not good. Talk about missing the point.

Getting the point, thanks. Disagreeing with the point

God the voting is depressing. Representation matters.

Doesn’t matter to you because most people on TV look like you. So many deny that representation matters until they suddenly don’t feel represented any more. Funny that. And it’s still a tiny minority of people on TV who are not white, straight and not disabled.

For most of my life, you haven’t seen non-white, non-straight or disabled people on TV unless there’s a reason in the plot. Thank goodness we are moving away from that. Some people won’t like it of course. I couldn’t give less of a crap.

They can´t win, poor guys. All adverts and films are too whitewashed, some take heed, and are labelled bastards because they are making changes...so it must be for money...bastards

If it is a step towards true equality, then ultimately it's a good thing

How would supermarkets and shops and other business increase the diversity of their advertising without being accused of tokenism?

@flirtygirl

Many people on this thread not getting the point that diversity and jnclusivity is good but being used as a token is not good. Talk about missing the point.

We get your point... but I don't think you feel ours.

We have literally been across the Sahara desert and I don't care if the person offering water and shelter is doing for a photo op because it is something we need and it is welcome.

Like I said before I'm not naive, most black people can't afford to be. The real challenge will come when BLM and the other movements go out of fashion.

Shouldputcheeseonit I see where you are coming from .However if we stick to nice white MC families ,nothing will ever change ! Sadly most advertising consists of certain demographics ,and using white MC families the idea is that these people will have more money to spare in order to buy their products .By opening up to mixed race families ,disabled and LGBT they are wanting to fleece them ! So good that other families are getting a piece of the action,(even though they are being expected to part with their hard earned too! Also worth remembering that not all BAME families are poorer ,some are well off ! (And rightly so)

Representation matters.

@ineedsun

As someone else has said, I really like the fact that different types of families are shown. Normalising single parents, step families, foster families, adoption is all good in my mind. Seeing families who represent ours is lovely and I imagine that anyone seeing people who represent them are also pleased about this.

(Every time I see the bit on avengers endgame with all the female characters I start crying - kids and husband think I'm mad but I try to explain to them that as a nearly 50 year old woman, all we've really seen on TV is women being rescued and to see them being strong and together is really powerful. They don't get it)

I agree , however I would also like it if sometimes they showed happy contented single person households, with or without cats or cute dogs. Any time they do show a single person house hold they are sad , lonely people staring out at life passing them by who need a happy “proper” family coming into their lives , offering lunch, a gift wrapped box, chocolate or advice about funerals to make them smile again.

Advertisers, that ain’t necessarily so.

We’re having chips tonight, not crappy McCain ones of course.

Conversely, I'm very very suspicious of anti BLM and anti 'virtue signalling' because I feel it comes from a closeted bigoted place.

Yup, agree with this.

It’s tokenism when every minority group is pointedly portrayed in a single advert - thereby setting them out as “ different”.
Nothing wrong with a black family with or without a differently abled person . A gay couple ( why are they always female). But a whole advert flashing between every minority group is utterly twatish.

btw @Shouldputcheeseonit the McCain inclusion advert has been a running theme for a few years now so it's definitely not a 2020 bandwagon thing.

This ad is from 2017

And @SimonJT after a long hard day McCains sweet potato fries are a 20minute lifesaver. Trust me! Chuck some basa fillets under the grill or in the pan to seal the deal.

@Leflic

It’s tokenism when every minority group is pointedly portrayed in a single advert - thereby setting them out as “ different”. Nothing wrong with a black family with or without a differently abled person . A gay couple ( why are they always female). But a whole advert flashing between every minority group is utterly twatish.

I’ve just watched it, the majority of people in it are white, straight and able bodied. It shows a range of families, who on earth could be offended by this honestly? It’s so depressing to see these reactions.

Are they? Are you sure?
And if so, why is that a problem?

Because, as I said, it does not represent the demographic of the whole country. Thats the problem.

These adds are dreamed up in London or a large city like Birmingham, that's OK and the ads are probably representative for a few UK city's, but it excludes most of the rest of the population of the UK. It isn't inclusive. Its the opposite of inclusive when it only portrays a London ethnic demographic

As I said earlier in reply to a pp who mentioned a minority ethnic child watching TV

"Away from the trendy multi ethnic buzz of the London metro bubble and from its advertising office blocks...maybe there's some white working class kid in a former mining or steel town like Rotherham, who sits gazing at the TV thinking "this says nothing to me about my life"

What advert are you watching ? The white characters are are included because they gay, trans or disabled.
The whole advert is “we are family” making the point that these groups are families too. Which of course they are but lumping them all in as non conventional is a massive judgement.
Does anyone really think family with a child with Down’s syndrome isn’t just a regular family these days?
Where’s the Chinese family, the obese family, the farming family.

"Away from the trendy multi ethnic buzz of the London metro bubble and from its advertising office blocks...maybe there's some white working class kid in a former mining or steel town like Rotherham, who sits gazing at the TV thinking "this says nothing to me about my life"

Then for 30 seconds of that child's life they would live the minority experience. @Flaxmeadow

The majority of the remaining 568,036,770 seconds of that childhood they are very very very likely to be surrounded by white representation.

maybe there's some white working class kid in a former mining or steel town like Rotherham, who sits gazing at the TV thinking "this says nothing to me about my life"

Have you been to Rotherham lately?

@viques

I'm thinking of the McDonald's one where mum gives him her car. I've always assumed she's a single parent and that's a really lovely dynamic. Not a funeral in sight 😉😂

@Flaxmeadow

Are they? Are you sure? And if so, why is that a problem?

Because, as I said, it does not represent the demographic of the whole country. Thats the problem.

These adds are dreamed up in London or a large city like Birmingham, that's OK and the ads are probably representative for a few UK city's, but it excludes most of the rest of the population of the UK. It isn't inclusive. Its the opposite of inclusive when it only portrays a London ethnic demographic

As I said earlier in reply to a pp who mentioned a minority ethnic child watching TV

"Away from the trendy multi ethnic buzz of the London metro bubble and from its advertising office blocks...maybe there's some white working class kid in a former mining or steel town like Rotherham, who sits gazing at the TV thinking "this says nothing to me about my life"

Actually McCain's head office is in Scarborough, so I don't think you could accuse them of being in the London metro bubble!

Actually McCain's head office is in Scarborough, so I don't think you could accuse them of being in the London metro bubble!

Their advertising agency, Adam&Eve/DBB is based in London.

Actually McCain's head office is in Scarborough, so I don't think you could accuse them of being in the London metro bubble!

But the advertising agency they hired almost certainly isn't based in somewhere like Scarborough and very probably is in a metro bubble.

Whatever advertising agency they use, the ideas and the executions have to be approved by the client. Always. And that includes casting.

Whatever advertising agency they use, the ideas and the executions have to be approved by the client. Always. And that includes casting.

They'll be guided by the advertisers who are the experts in the field.