The only and last explanation to be given on the subject.
'The Golliwogg was based on a Black minstrel doll that Upton had played with as a small child in New York. The then-nameless "Negro minstrel doll" was treated roughly by the Upton children. Upton reminiscenced: "Seated upon a flowerpot in the garden, his kindly face was a target for rubber balls..., the game being to knock him over backwards. It pains me now to think of those little rag legs flying ignominiously over his head, yet that was a long time ago, and before he had become a personality.... We knew he was ugly!" (Johnson).
Upton's Golliwogg character, like the rag doll which inspired it, was ugly. He was often drawn with paws instead of hands and feet. He had a coal black face, thick lips, wide eyes, and a mass of long unruly hair.3 He was a cross between a dwarf-sized black minstrel and an animal. The appearance was distorted and frightening (MacGregor, p. 125).
Florence Upton's ugly little creation was embraced by the English public. The Adventures of Two Dutch Dolls was immensely popular in England, and Golliwogg became a national star. The second printing of the book was retitled The Adventures of Two Dutch Dolls and a Golliwogg. For the next fourteen years, Bertha and Florence Upton created twelve more books featuring the Golliwogg and his adventures, traveling to such "exotic" places as Africa and the North Pole, accompanied by his friends, the Dutch Dolls ("Golliwog History", n.d.). In those books the Uptons put the Golliwogg first in every title.
The Uptons did not copyright the Golliwogg, and the image entered into public domain. The Golliwogg name was changed to Golliwog, and he became a common toyland character in children's books. The Upton Golliwogg was adventurous and sometimes silly, but, in the main, gallant and "lovable," albeit, unsightly. Later Golliwogs were often unkind, mean-spirited, and even more visually hideous'