I have a secret weapon in my pants

[Queenest]

Tena lady are at it again. I just saw the latest tv ad. Seriously wtf are they thinking?

AIBU to think this is just too cringeworthy?

Is that the 1 in the gym?

Yes

First time I’ve seen it but I don’t watch much tv so maybe it’s been around a while. Just a bit tbh.

Haven't seen it, but sounds like par for the course for Tena.

I think they may be deliberately aiming for maximum cringiness, just to get people's attention and make them remember the brand name.

They are also aiming to normalise commercialise and exploit a problem which often ought to be a matter for NHS intervention, rather than private spending on a particular brand. But that's a whole other thread.