Work
Having a "career"
Being busy all the time
Routine
Fitting in
Fitness... Being fit is nice, the problem is you then have to keep doing the exercise at least 3 times a week for the rest of your life, and if you take a couple of weeks off you're back to square one.
Being houseproud
Virtue-signalling frugality, as someone mentioned upthread
Popularity/social status
All these things are fine and good to a certain extent, but people become so obsessive and rigid about them that it can suck all the joy out of life.
Also all the usual crap: Pandora, Your sex is on fire, GOT, alcohol, sun holidays, springtime etc