Genuinely, why is this allowed?
Jo Whiley (radio 2 for those who don't know) is obviously mates with Caroline Hirons. So she gets her on for various interviews on her show which are not even thinly disguised marketing opportunities for CH.
Please can anyone describe to me how or why this is acceptable on the Beeb?
Yabu = yes, any BBC employed presenter can promote a vested interest's product with impunity.
Yanbu = no, the BBC is not a platform for advertising or marketing your mates products.