NZ Keep It Real Online campaign is encouraging parents to be proactive about educating their children about porn. To paraphrase today's Guardian, 'Children are learning about sex from porn, when really it's only possible to learn about porn through porn.'
Here's the campaign ad I'm talking about (1 min)
This advert is brilliant imo and we should have more of this in the UK. I don't think the UK gov does enough to tackle this and I think a lot of UK parents are in denial- 'my child doesn't watch porn / we have tight parental settings / girls don't watch porn and aren't affected anyway / we had the same thing in my day but it was playboy magazine, didn't do me any harm ' etc etc.