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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think cuddle & kind is a bit wanky?

5 replies

Fyette · 11/06/2020 20:25

I keep seeing them on social media:

uk.cuddleandkind.com/

Their cheapest dolls are some 50-60 quid, and they say for every doll they donate 10 meals to kids in need. According to feedingamerica, 10 meals cost exactly.... a dollar. Not a huge part of their profits, is it? OK, the dolls are handmade, fair trade, and I am sure they're quite nice. But in their advertising everywhere they make it seem like buying their products is akin to giving to charity. Whereas you could also buy your DC a stuffed toy at Boots, donate your remaining 55 quid directly and provide 690 meals to hungry kids.

OP posts:
recycledteenager24 · 11/06/2020 20:28

yanbu. yet more faddy stuff on sm. i'd rather give to charity personally.

otterbaby · 11/06/2020 20:35

Agreed. Expecting my first and an advert popped up on social media so I looked at their page. They're obviously cute, but I laughed my head off when I saw the price.

Fyette · 11/06/2020 20:38

Agreed. Expecting my first and an advert popped up on social media so I looked at their page. They're obviously cute, but I laughed my head off when I saw the price.

Must have seen their ad at least a dozen times in the past month - some super aggressive campaigning happening there. Congrats on your pregnancy!

OP posts:
Fyette · 11/06/2020 21:20

Seems like not too many people are bothered by them, though. Grin

OP posts:
FavouriteFightingFrenchman · 11/06/2020 21:26

Meh I bought one for my DD and my niece. They are nice dolls, they come with a wee poster, they do good, they are fairtrade which is important to me. My daughter plays with hers like any other doll. I've never used it as a badge of honour or to somehow get myself credit so I'm not sure it's exactly wanky. More than you'd like to spend on a toy, fine. I was happy enough 🤷🏻‍♀️

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