I’m genuinely rural, as in I live in an unnamed hamlet miles from the nearest village. However, we have a dual carriageway close by and are a 35 minute drive from the outskirts of the nearest city, where many people commute to work.
In normal life those people might be in their offices, popping into pret for lunch, etc. Now they are confined to their houses. Even people like me who work from home are used to popping in for shopping/theatre/children’s activities once a week.
Many probably didn’t feel all that rural until this moment.