I may be wrong (let's cut to the chase and assume I am; it'll save time).
I think when people have described naming houses as being "wanky" (not my post, not my monkeys opinion), they meant people living at "24, Boring Road" calling their house " 'Cherry Orchards' " or something.
Obviously, if all your house has is a name then it's correct to use it. Eg "Big House, Serfstown" or "The Old Chinese Takeaway, Random Village".
If there's anything "wanky", imo, it's calling "24, Boring Road" "Cherry Orchards, Boring Road"; or, worse, "Cherry Orchards, NonDescript Town".
People do this, then expect some innocent - who's been told to turn up to some random house - to actually find it.
Just admit it's " 'Cherry Orchards, 24, Boring Road, NonDescript Town" and everybody's happy.
Obviously, if it's been called " 'Plague Pit', Neverheardofit Hamlet" since 1423, nobody expects you to call it any different.
Though you may bore people about the "fucking marvellous history" or whatever it was.