To be annoyed that Sainsbury’s have sent an email suggesting baking bread!!

[Dishwashersaurous]

Like lots of people I spend lots of time trying and failing to get supermarket food delivery slots.

So Sainsbury’s, my regular pre covid slot, have just emailed with a bake bread email.

I actually regularly bake bread and have been trying for five weeks to get yeast so I can do so.

No supermarket or shop has any yeast.

This is of course lighthearted but aibu to be cross with Sainsbury’s marketing department

Apparently the shortage of flour is more to do with packaging than the actual flour. So I have heard.

I bought a 16kg bag from a local flour mill. That might be an option for some of you? Although our flour mill is extremely busy so their website is only open for a very short time each day. They have plenty of flour, though.

I'm making sourdough bread now, and it's delicious. My young children are also loving it.

My local bakery has been selling yeast. Worth trying if there's one near you???

Complain to Sainsburys. Say, if they would deliver bread flour and yeast, as they normally do, I assume, then you would be happy to use their recipe.

Can't get yeast, can't get flour.

I've used up what I had in the kitchen and am throughly pee'd that even now there is none on the shelves. I thought it would be back on sale by now.

Thanks all.

I’ve tried bakeries, small shops, all supermarkets etc within about ten miles.

It will arrive at some point just made me give out a wry laugh

Have you tried any local grocery shops instead of the big ones? Where I live there are lots of asian and turkish shops that have good stocks of dry active yeast and flour because Ramadan starts this week and they are asian staples. If you can nip out, maybe try a local corner shop/ethnic shop if you have one nearby?

Have you got any farm shops near you OP? We've got a couple and all have flour, not sure about yeast though.

I have plenty plain flour but no baking power or yeast: Tortilla wraps have been the answer

When you take them out of the pan, they are a bit disappointing - or mine were all hard and dry but pile them up on top of each other and they seem to soften out as they cool.

Apart from the weird ghosty shapes I end up with cos I can;t be bothered to do the round rolling thing, they are easily as good as the shop bought ones.

Apparently the shortage is due to the fact that millers are geared up to bag most of their flour into huge bags for commercial use. There is no shortage of flour just the means to get domestic bags into stores.
Of course more people than usual have bought flour and if they’re baking or making play dough that’s a good thing really.

Try a farm shop ? We've been getting flour and yeast easily. hides in bunker

And not in an area with lots of ethnic shops- can’t really justify a fifty mile drive!

I laughed at that email too! Misguided. However we have been getting flour and yeast easily from a catering company. Ours delivers pretty much everything we could need.

@Els1e I’m giving the beer bread a go today, that recipe looks yum.
May also get the kids to make butter - my mum did this with us and I remember it took ages

Cannot get any flour. I have the yeast (dried). I have a small quantity of wholemeal flour, but I have never been very successful with wholemeal and the results are rather dense.
However, my DH came back with a bread mix yesterday ( the only one he could get was dried tomatoes and cheese!)
I am still suffering from the shock of just how well this worked. Bread mixture rose perfectly, and for once cooked fine. Obviously, we can only eat it with savoury food; wont go well with marmalade, etc. But this is very encouraging.

Because what we need when it's already hard to get flour is people who don't bake their bread normally buying the bread flour, finding it doesn't work as well so going out for a normal loaf, which doesn't solve any issues.

Ah yes. Bread making needs to be preserved for only those that did it before now.

Have you every thought, that actually, plenty of people who havenr made bread before will be perfectly able to make it now?

It's not rocket science. It's like you think people who make their own bread are a special higher breed!
FWIW, all the shops around here have flour AND yeast. My local shop has both.

Just because its hard to get in a few areas, doesnt mean that's the case for everyone.

I’ve had both self raising and strong flour delivered. I thought it was getting better now the initial rush to bake had subsided a little.

I think Sainsburys have been the absolute worst of the supermarkets through all this. I got an email the other day encouraging me to shop for other people. Well I already do, but not from them because I can't get an online delivery slot!

There was a sketch on The Mash Report last night, was BBC about this and I just thought MN.

Just had my confirmation email for today’s Sainsbury delivery, basically cancelling every single one of the flours i asked for (i put one of most sorts on just in case one/some were cancelled, including chapati). This despite me amending it late last night when they must have known their stock levels. Luckily i haven’t received the patronising baking email, otherwise i might have had a few choice words for them.

DH recently got 3 bags of bread flour from a small Sainsbury's near the rail station. (One each for us, PIL and my parents, we weren't stockpiling).

We shop regularly at Waitrose and spend a fortune with them.

I cannot get a delivery slot, and was lucky enough to get a 'click and collect' by staying up until 1 am one morning.

I know I am being unreasonable, but feel quite irritated by them, as loyalty seems to count for nothing. I am shopping for one shielded person, two people in their 80s, as well as my own family, so not being totally selfish!

Yes it’s not just Sainsbury’s - I picked up the Waitrose food magazine a few weeks back - lots of chocolate and other ingredients not in stock when I went round. I used to only shop online due to horror of dragging small kids round but obviously going physically now

I got yeast in lidl! And strong bread flour. They had plenty but our sainsburys hasn't had any for weeks.

Our Sainsburys did have yeast on Thurs.
You can order yeast online from bakery companies (and flour but often the delivery more than the flour itself). I bought a 16kg bag of flour from a wholesaler just before lockdown for us and neighbours to use. Wholesalers that used to supply restaurants etc are keen to sell their stuff off now.

I've just got this email too and I'm also furious! It has been nearly impossible to get flour or yeast in Sainsbury's (or anywhere) here for weeks.