Words do matter, in terms of how a range of different people interpret them. War metaphors aren't helpful.
www.lancaster.ac.uk/news/beyond-the-battle-far-from-the-frontline-a-call-for-alternative-ways-of-talking-about-covid-19
Beyond the battle, far from the frontline: a call for alternative ways of talking about Covid-19
Two Lancaster University linguistics experts have launched an appeal for examples of inspirational non-war-related metaphors which encourage people to stick to the rules while enabling them to have hope.
Dr Veronika Koller and Professor Elena Semino are seeking alternatives to the war metaphors heard on a daily basis.
Since the beginning of the global Covid-19 crisis, politicians and commentators have resorted to war metaphors to describe the virus, its impact and measures taken in response.
However, as linguists who have worked in healthcare communication, Professor Semino and Dr Koller are also aware that metaphors are ways of seeing one thing in terms of another, and that no single metaphor can capture the full complexity of a condition, let alone a global pandemic.
“Some aspects of hostile language such as ‘the fight against the coronavirus’ help to communicate how serious the situation is, and can foster a spirit of solidarity in the face of an external threat,” said Professor Semino.
“But some features of the war metaphor may actually have adverse effects in that they lead to anxiety or indeed aggression towards people who may be seen as guilty of causing or spreading the virus.
“We know from the literature on public health communication that war metaphors are ill-equipped to make people abstain from their usual behaviours.
“This is particularly relevant in the Covid-19 crisis, where whole populations are required to passively stay at home.”