Yes it's wrong. Yes the women sharing it should know better. They're very hard of thinking and have now opened all women to the accusation of 'double standards' thus giving the continued objectification of women a smoke screen to hide behind. That's not OK.
But - like a pp - I would ask who created it? And who was behind the original photo - because it looks like a modelling shot rather than a candid one.
If men created an objectifying photo of a muscular, handsome man that then got adapted into a meme that is on them.
Because it's not women behind the objectifying photos of women, and the sexist/ misogynistic memes about them. That is something men are doing to them - and they know women object, we've been objecting for long enough and they still do it anyway.
But considering power, money and who runs industry - it is still men behind the creation of modelling shots like the one being discussed. (and I'd be willing to bet most meme creators are male as well) Perhaps they are hoping that if they can trick women into objectifying men just a little bit then men can carry on objectifying women in all the ways they have done for millennia and point out the 'hypocrisy' and the 'double standard' as a way to make it OK. Perhaps rich men just don't give a shit about other human beings - male or female.
But either way, the power remains with men - so if men don't like being objectified it's up to them to say something. Just like women have been doing for decades. But there's not much point in saying it to the women sharing the meme (I mean calling them out is fine - but it won't clear up the structural problem) - they need to tell the men who are actually in control and create this stuff.
If the picture of that man had never been taken then that meme could not exist. And which sex is responsible for the creation of (and consumes the most) nude and objectifying photos?
Sometimes if you spray shit everywhere you get some splashback. millennia of objectifying, oppressing, buying and selling women is the shit spray. This meme is the splashback.
I'm not going to get worked up over the splashback. But when it comes to cleaning things up, it too will have to go - no questions asked. It's still shit.