“It’s not milk”

[Soubriquet]

YES IT FUCKING IS!!!

You even say it’s FRESH milk just filtered for purity

So... milk?

Ffs

Cravendale is witchcraft though. We drink very little milk in this house and the stuff can last 3 weeks.

the white stuff, out of a cow's udder no matter how it's processed? definitely milk.

Pedant warning

Or cheese, yoghurt, cream or butter.

Yes, they clearly are trying to appear 'speshul' but I won't be rushing out to buy their overpriced product.

I thought their 'cats with thumbs' advertisement was brilliant, this one is just irritating.

Having said that the 'cats with thumbs' ad didn't make me rush out and buy any of their other overpriced products either.

Obviously I'm just not the sort of consumer the ad is aimed at.

Oh I know it's so stupid isnt it?! My children asked me what it is, if its not milk. I had to explain that it is milk, just filtered. They said so it's still milk from cows? Who ever signed off that advert is an idiot.

Write to Cravendale.

Milk's grim anyway

Stupid ad.
Takes too long to get to the "punchline" and yes of course it's still milk!

You can hear the hiatus after each person says "it's not milk..." but still. Stupid.

And yeah, what exactly are they filtering out?

I like my cravendale but yes it is milk

Ahahaha! I knew what you were talking about from just reading the title.

It is fucking milk!

Drives me and DD mad too. It is milk.

It is!!!!

Fucking tell me about it every time it comes on I want to smash the tv in!

YANBU. Totally agree

It's not as annoying as "Do You Almond?"
What the fuck does that even mean?

Anyway, how do you milk an oat?

(use a very low stool.)

See also, 'country butter,' as opposed to town butter or common as muck suburban butter.

I hate the Cravendale advert with a passion. One of the few things that makes me shout at the telly . Yes, it fucking well is milk! (And yes, that is what I generally shout.)

Yeah I don’t get it either .. it IS milk ,fuckwits

That football one with the girl is not good either

If she was banging a ball at 4 in the morning, you can guarantee their door would be knocked down by various neighbours

@OneHanded ...what you have there is comminuted and liquidised oats.......it's not milk !

I’m out of the loop here (never seen the ad, but intrigued)
So...it’s an advert for Cravendale milk, that overtly states it isn’t milk?!! Is that right?
Pretty sure trading standards would be all over that.

What is the message supposed to be?
Are they making out it’s vegan?

I think this is it.

If it comes from a cows tit it's fucking milk.

WTF???!! It IS milk.

As in.... that is LITERALLY what it is.

Thankyou mumsnet, for providing me with a brand new thing to be furious about. It’s good to share huh 😬

Not so long ago there used to be an Activia (I think) advert for yogurt, which said "it's just like a dessert!"

YOGURT IS A FUCKING DESSERT

I assumed there had been some sort of ruling that filtered milk could no longer be officially called milk (like Jaffa cakes are not biscuits and Sunny D is not fruit juice) and Arla were trying to spin that as a positive. Damage limitation.

If they've just done it themselves to increase sales, it's really bizarre.

That advert's so shite. I yell at it too.

God I hate that advert. it's right up there with "did somebody say just eat?"....no they fucking didn't they said, "shall we get a takeaway?"

:) :)

That bastard song swirls around my head for hours.

If they say it's "not milk" and it "is milk" then why not complain to the advertising standards authority?

@Soubriquet