“It’s not milk”

[Soubriquet]

YES IT FUCKING IS!!!

You even say it’s FRESH milk just filtered for purity

So... milk?

Ffs

God I hate that advert. it's right up there with "did somebody say just eat?"....no they fucking didn't they said, "shall we get a takeaway?"

What do they say it is?

Filtering out the blood and puss Like.

How did that get past advertising standards? Purifying it doesn't change what it is, if it does WTF does air become once its been through an air purifier?

What about the M&S ads saying 'It's not just food...'? Yes it is, just food.

I quite agree OP. I shout "YES IT BLOODY IS" at the TV every time!

To be honest I heard this for the first time this morning in the car and my initial reaction was 'ok, so they've put out this reactive campaign, why do people think it ISN'T milk? What have I missed that is in this that might be of concern? Hmmm, will just stick with my ordinary milk I think!'

So that's worked ;)

People still watch TV with adverts?

Just stream! Or record and start shows 10 minutes later so you can fast forward through breaks!

Yes it pisses me off as well.

Perhaps they should go down the M and S route 'this isn't just milk, this is...' or has that been copyrighted?

I holler at the t.v everytime this sodding advert comes on

I haven't seen it, so this thread was lost on me. It does sound irritating.

Ask any Vegan, of course it is milk

I read a horrific article the other week about chlorinated chicken , article also listed other standard US food practices that were pretty gross. One of them was about milk. It made me throw up in my mouth a bit. I think the article was on a BBC site, but don't google unless you have a strong stomach.

I hope BoJos new baby momma also read the article and is whispering it into his ears every night........

Just going to sit here shielding my oat milk from view... 🤫

I've seen that advert once and it's either intentionally trying to confuse ppl about what its product actually is or they don't really know what they're saying. Either way not a brand I'd buy from!

Really annoying. Whatever were they thinking? Just begs the question what and why are they filtering and if they won't explain I shan't bother.

Just googled, it was a guardian article, not BBC.

It's 'Melk' in our house because DS cant say it.

Lol, though this was going to be a new trans thing where we weren't allowed to say what came out of our breasts

The ad for Cravendale bugs me too but not a lot as I don't like drinking milk. I splash it on my cereal though and just buy normal semi skimmed.

Other claims to be superior to products alongside them on the shelves are those which include the words "mountain spring" "family farm" "nature at it's best" and many others I see from time to time.

It is mostly hype in my opinion but if folk want to pay more and believe they are getting better then that is their choice.

I know what you mean but the advert that gets me is the sulky girl who has lost a football match and proceeds to kick a ball against the wall at 4.40 am and her loving mother puts on a bright garden light. I am so glad they don't live near me.

Had to google it as I've never seen it.

It makes no sense.

What do they mean it's 'fresh' milk? Are they implying that all the other milk that sits along side it on the supermarket shelves is 'stale' milk.

Filtered milk has been on sale for ages. Given that milk in this country is produced under strict controls, other than the higher price, what's the difference between that and regular milk?

I think they are trying to do a "This is not food, this is M&S food" and appear speshul

It pisses me right off

The ASA regularly wrestles with this kind of issue eg see this ruling on Arla - www.asa.org.uk/rulings/arla-foods-ltd-g19-1040012-arla-foods-ltd.html mind you that one looks complicated - it was milk and the advert said - it's not milk when it was...... complaint not upheld.