"Treat Mum to a restful night"

[doadeer]

The Mother's day promotion emails have started hitting my inbox... The White Company is all about treating your mum to a good sleep by buying expensive pjs....

I can't help but think this would never be the message in father's day promotion. It's a bit depressing that "sleep" is the most indulgent thing you can treat your mum to 🙄

Oh and I have a toddler who still doesn't sleep through

How to people find the energy to get annoyed over things like this.

Ideal gift me me, I would love the sleep and the pyjamas.

Traditional mothers day was always a nice bunch of flowers and a card, when did all this gifting creep in.
Soon there will be gifts every month for some kind of occasion.

I would also love some sleep.

But do dads not also want sleep? Aren't they knackered too? It can't just be EBF babies tiring out mums more, when most babies in the UK are all or mostly on formula by something like 3 months old. So either:

• dads are just as knackered but marketing companies haven't worked that out yet?
• dads are generally getting more sleep than we are?
• or possibly, dads are better at prioritising their own sleep while women are more likely to think "oooh I'd love a good night's sleep but haha I'll have to wait till the children are older"?

If mums are getting sold "here's a way to get your basic needs for sleep met" and dads are getting "here's a way to treat yourself", it does look like one of us is getting the shit end of the deal here. And I suspect it's not dads (however nice White Company PJs might be).

@walkingdeadtrainee MN is the best contraception! If ever I wavered about children/marriage, I think a 10 minute browse of AIBU would cure me. Other people's lives read like a horror story!

Op, so what do you suggest they market for mother's day?

@katy1213 yup!

Traditional mothers missed a bloody trick then. Have you worn WC pyjama trousers? So soft. A bunch of tulips, whilst also lovely, can’t compete

I miss sleep. I had a non-sleeper for years. She sleeps through now but doesn't leave me alone until around 22:30. Once she's asleep I have to try and get myself organised.

Can't see the problem with this. They've probably just been reading mumsnet, where 'PJ's seem to be a massive thing.
I think it's a good sign really. Women now get comfortable night/lounge wear marketed at them, rather than sexy silky stuff like we used to.

What did you expect The White Company to advertise for Mother's Day? That's what the company sells.

There's plenty of options out there that are fun and interactive if that's what you're looking for.

@GoldenOmber Asked fiancé and he said he would love a long bath and sleep lol. I think quite a few dads would love this but would not dare to say so because how heavily it is marketed at women

A restful nights sleep would literally be my idea of the most indulgent thing I could be treated to, after giving birth to a bad sleeper 11 months ago and now being on steroids that hinder my sleep for at least the remainder of this current pregnancy !

I find it distressing that men naturally and selfishly take whatever sleep and rest they need whereas women always have to produce maximum output on minimum input. Virtually no extra sleep or breaks. It's horribly unfair. I love my DH but his absolute expectation to stay in bed at the weekend or relaxing around the house drives me mad. Kids still have uniforms needing washing, lunchboxes still need readying,beds still need making and homework still needs attending to. Meals need to be made, the dog needs to be walked and the dishwasher needs loading at the bare minimum!! And for Mother's Day or my birthday I will graciously be awarded a day off from this relentless dragging grind. I will basically be gifted a day out of my husbands weekend life, IN THEORY. Because you can bet your arse the slack will be grudgingly and loosely picked up and I'll need to still cook dinner or sort the uniforms because it will be far too overwhelming for DH.

This is awful. I'd have no love for my dh if this was my life. I'd honestly rather be single