Guardian article
I mean, there are worse things happening, obviously (we are surrounded by them). But this is so weird, and mean 
I’m imagining how it would feel to hear you’ve been chosen for that kind of acclaim - and the huge pot of money (although I don’t imagine JB is exactly struggling). Your family would be so proud of you. And then ... nope, it’s a prank.
Article says he thinks it was likely done to discredit the academy, but surely it’s a little bit roundabout if that’s the goal?