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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To ask what brand names you hate?

232 replies

sandytoes84 · 07/10/2019 11:09

Expecting first baby and physically revolted by twee brand names...tommy tippee, cudl, cuggle (the worst offender) and the most ridiculous encountered so far...petunia pickle bottom, what the actual fuck?!

I can’t be the only one to have such a reaction - what brand names do you hate?

OP posts:
ChickenTikkaTellMeWhatsWrong · 08/10/2019 07:45

B&M, because Bargains and More sounds cheesy.
My 10 year old renamed it 'Bums & Muscles'

MoggTheCat · 08/10/2019 07:46

Fat Face

Pinkarsedfly · 08/10/2019 07:47

White Stuff. Ew.

Pinkarsedfly · 08/10/2019 07:54

Also, Innocent smoothies. They knew exactly what they were doing with that name, and all the faux-matey copy on the bottles. That ‘Hey guys!’ crap is everywhere now, and I blame them.

Nowt innocent about all the bloody plastic waste they create, or the pseudo-healthy product they flog.

Dickheads.

Findumdum1 · 08/10/2019 07:54

Oh dear I'm a Surrey mum who calls it Jo Jo Maman (mamom) Bebe (bebby). What else are you supposed to call it? Just seemed natural to me as I speak French. Do non French speakers call it Jo Jo Maman (Maman) Bebe (Beeeb) ?!?

Sweetdreamer93 · 08/10/2019 07:57

Pandora - Most people I know have a bracelet with charms.
Tacky.

Quail15 · 08/10/2019 07:59

Some of these are brilliant.

For me it's 'SuperDry' - the first time I saw an advert for this brand I thought it was a type of deodorant or sanitary towel . Now I can't get that out of my head everytime I pass someone with 'superdry' written all over their jacket.

BikeRunSki · 08/10/2019 08:02

I think baby products do bring out the worst in twee names.

BuzzShitbagBobbly · 08/10/2019 08:03

SuperDry

Oh god and Superga - it doesn't even sound like a word!

And Converse. But that's more because I find the wearers to be unbelievably tedious. x1000 if its during a wedding.

bakedbeanzontoast · 08/10/2019 08:03

'This works'

MrsMoastyToasty · 08/10/2019 08:05

IKEA. Is it Eye-k-a? Or is it Ick-ea?

Smeg. We always pronounce it Smeeg as Kryton does in Red Dwarf.

PrincessHoneysuckle · 08/10/2019 08:07

Cif.Its Jif!

OwlBeThere · 08/10/2019 08:07

My personal irritant is Homedic. I know what they mean is home medic, but what that actually says is either Ho Medic or Home Dic. Neither of which is particularly appealing.

MockersthefeMANist · 08/10/2019 08:08

Virgin, and all its works.

What used to be a young and irreverant market disruptor is now just an embarrasing middle-aged bloke with a ponytail who actually thinks he's still down with the kids.

Nextphonewontbesamsung · 08/10/2019 08:10

I am now boycotting Oral B purely because of their monumentally patronising and irritating TV ads. I can feel steam coming out of my ears even as I type this.

PositiveVibez · 08/10/2019 08:10

Also Vagisan. Always on tv when we are sat eating tea

Yes. I bet the male equivalent wouldn't be called penicalm or the like.

MockersthefeMANist · 08/10/2019 08:17

The problem with Jif was some Hispanic countries were calling it 'hif.'

Global branding is a minefield of confusion. GM thought they were onto a winner with the Vauxhall/Chevrolet Nova, which was Latin so no problem there. Except that in Hispanic countries it came out as ^no va,' doesn't go.

Then there was the Toyota RAV4, which was going to be called the 1Car, until someone in their UK office explained.

...Also French Bum crisps, pronounced 'boom,' aka boum, French for a wild party.

Ohyesiam · 08/10/2019 08:19

@sandytoes84
How is Lululemon supposed to be pronounced?

I’m a hater of brand names in general, but especially the try hard Uber cute ones.

Janicejaniceahmfallin · 08/10/2019 08:20

sockittome, but it IS pronounced Nike-y (Greek goddess of victory, so same pronunciation as Penelope or whatever - I’m the total opposite to you in that the current vogue for it to be pronounced flat, like spike, drives me bloody crackers!).

Another vote here for Dr Oetker - pizzas and baking bits that sound like some kind of arse ointment. Even the sound of it is like someone gipping. Mmm, tuck in.

elQuintoConyo · 08/10/2019 08:20

Bimba and Lola - twee and tweer.

Tixylix - always thought that sounded like a porn star.

Cilit Bang- we change it in our house, it has either an Italian flavour Cilita Banga, or a French twist Silly Bong Grin Silly Bong goes on the shopping list.

Debenhams - Deb 'n' hams, very below stairs.

raspberryk · 08/10/2019 08:21

@MrsMoastyToasty IKEA. Is it Eye-k-a? Or is it Ick-ea?

It's officially Ick ea however I say Eye lea.

I hate Nestle/anyone linked to them, not for the name but for their really shitty lack of morals.

MockersthefeMANist · 08/10/2019 08:24

IKEA took the decision to allow local people to pronounce it as they will.

See also Renault: Renno in UK, R'noe in the US.

Janicejaniceahmfallin · 08/10/2019 08:25

X-post with blossom.

Also yes to Pretty Little Thing. Like giving young women one one great big condescending arse pat wrapped up in a shitty piece of cheap lycra and covered in unicorns. Brand equivalent of ‘get the kettle on sweetheart’. Gives me the fucking rage.

elQuintoConyo · 08/10/2019 08:26

IKEA is different depending on the country. I, British English, pronounce it eye-key-a, similar to 'idea'. Whereas in Spain it's pronounced ee-ke-a.

I love Bonka coffee and the Ars cafe chain here.

Straycatstrut · 08/10/2019 08:27

Uh, all of them! I hated baby stuff.

Loved my Dr.Browns bottles though actually, very formal rather than cootchy-coo.. cringe

Oh didn't mind Lamaze either but all the toys are very samey.