Boots body shaming advert?

[MouthFullofGum]

So two curvy girls take off their sarongs and feel confident walking into the sea - Great.

But why do they have to walk by obviously thinner women who are made to look judgmental and unconfident in themselves?

I thought body confidence was about saying all shapes and sizes should be embraced? Not uplifting one to shame the other.

Joker - But it’s a thing in Britain to lose weight for the summer isn’t it? To get a “beach body’. Are you saying this isn’t a thing that it’s Boots making it all up?

As for them not being curvy enough, no cellulite and no belly... c’mon people, it’s an advert!. These are not traditionally sized models, these are clearly larger sized models, not the stick thin ones they usually use for beach adverts or any advert. The fact they don’t have a massive belly or rolls of fat is neither here nor there.

I have been hating this advert ever since it started airing omg.
Good for boots for promoting normal bodies but the 'nobody looks like that' line is rubbish. The woman in the poster hardly looks any different in terms of body size to how they look!

But they are curvy. Curvy doesn't mean fat, it means they have hour glass shapes and thick thighs.

It is a bit patronising. A step in the right direction but just sort of highlights the fact ‘normal’ isn’t good enough. body shaming someone of a normal and healthy weight but promoting being overweight is a step in the right direction

I think it’s meant to be ‘inspiring’ but I think it massively misses the mark. The ‘nobody looks like that’ is meant to be about airbrushing not her shape/size, which adverts usually are and Boots try not to do in their magazine, but just they look daft standing there laughing like fools.
Boots have really brought out some shite over the past few years.

Also Essie colours are fab you just need a better base and top coat than theirs which is a bit naff.

Agree. It is a horrible, condescending, patronising advert.

The 2 curvy girls are attractive and look good, but the idea that a woman who is slim/thin is not normal, or attractive, is abhorrent. Fat-shaming is not cool. Neither is thin-shaming.

The old Dove Campaign from around 10 years ago, that had the tagline 'real women have curves' was vile. SO, thin/skinny/toned/fit women aren't REAL women then?

Naff right off. So rude and nasty.

Blowing out someone else's candle doesn't make yours shine any brighter. Celebrate your curves/curviness by all means, but don't sit there and slag off women who are slender... Makes you look jealous, catty, and bitter.

I didn't notice the thinner women being made to feel / look judgemental or less confident. However I do agree that the advert is a bit rubbish. As if anyone bothers to do their hair & nails for the beach. They could at least have made the advert realistic!

I wouldn't say they are particularly big women - just not skinny. Probably average for women who don't spend several hours every week at a gym. Normal. I liked the women more than the ad, TBH.

@alltoomuchrightnow Fri 05-Jul-19 20:11:35
Essie nail varnish on a beach! Yeh right... chips after one hour in normal circumstance! (misses point entirely)

I love Essie. I am amazed at how I can do gardening, housework and god knows what and it doesn't budge.

As for the advert, I think it hits the spot. A lot of women do feel low in confidence in stripping off on the beach and the ad tries to show all shapes are good. (And they aren't exactly curvy - aka fat- they are normal sized women.

Its REALLY pisses me of... the women in the sea aren't even big... no saggy boobs or belly just a bit curvy 🙄

@Shimy they are trying to portray them as 2 fat chics at the beach... but they aren't fat

The old Dove Campaign from around 10 years ago, that had the tagline 'real women have curves' was vile. SO, thin/skinny/toned/fit women aren't REAL women then?

Bloody hell. You are kidding, yes?

It was trying to put an end to anorexic models and showing women who are 'real' - ie normal.

It’s so naff: “nobody looks like that, it’s just a load of chat”. Erm, yes a few people do look like that, not many look like those two women being bigger while also having not a hint of stretch mark, cellulite or stomach overhang, which is presumably why they are plus size models in the first place.

Essie gel effect is amazing, I get at least a full week out of it and I’m really rough on my nails. The normal Essie chips badly for me though.

I’m not sure I see it as skinny shaming as being skinny doesn’t give someone a perfect body. Women do come in lots of different shapes regardless of their size however the shape normally depicted in the media is tall, slim with long legs, pert bum, no cellulite, veins, stretch marks etc. which is not the most common shape even amongst slimmer people. However the models in the ad have still got airbrushed skin & the acceptable curves ie big bum as opposed to a gut.

I think it's a great advert though the comment about the thinner woman has made me think. And I think they. are thinking they wished they had the sarong girls confidence.

"I think they look the same as the woman on the poster they look at and say 'no one looks like that'"

Glad I'm not the only one who thought that!

But it’s a thing in Britain to lose weight for the summer isn’t it? To get a “beach body’. Are you saying this isn’t a thing that it’s Boots making it all up?

No boots haven’t made it up, but rather than perpetuating it they could counter it.

Its the "don't look like that" but which does my head in.

Although highly amusing I went onto the boots facebook page to see if anyone had clocked it and a lady had complained and got a generic message of sorry you are upset message and she commented back that she didn't want to get a stock reply she wanted a proper answer from someone and got the exact same stock reply back.

I hadn't seen that ad before. Wasn't keen on the song - why does body confidence always have to mean putting someone else down? Why couldn't one of the women have been a larger woman and the other really slim with tiny tits? I'm a Size 18, so those two women don't represent me at all, they actually make me feel a bit shite if that's what's considered "big" nowadays. I feel like body positivity has been hijacked and turned into an Us v Them thing when in reality it should just be about all different shapes and sizes feeling comfortable about themselves.

It was trying to put an end to anorexic models and showing women who are 'real' - ie normal.

As someone who was incredibly skinny for most of her life I find this pretty offensive.

On the other hand, I seem to have got realer as I've got older, so there's that.

It's a hideous advert, especially the one who swishes her hair. Just stop.

I must say I have liked those adverts, it is lovely to see beautiful, quite large women being confident in their own skin. I've never even noticed the skinnies they walk past! Next time such an advert is on, I will watch more carefully.

They don’t look that big to me. Just average.

The fact they have bought a load of shit from Boots to make themselves look 'presentable' is condescending. I dont know whether I'd rather be sold an unrealistic version on femininity or the idea I can only get my body out on a beach holiday after I've purchased obligatory grooming items. The ad is hardly a victory for feminism.

God that advert is annoying.

And my husband said, 'enough with those fat women in bikinis!' which annoyed me further.