In the last week, Boris Johnson announces that one of his hobbies is painting model buses. It’s a bit left field and quite specific, but nobody thinks much of it.
Except! That bow when you google ‘boris bus’, instead of getting articles about how he wilfully misled voters in the eu referendum with that bus saying £350mil would go to the nhs post brexit, you get news stories about his quirky model bus hobby.
Someone on his PR team is bloody good at their job...!