Would you be offended by this

[Tinkerballs1]

Babe, I couldn't believe what I was seeing, I know it's not important in the grand scheme of things, but seriously...

I wonder if that discount code would work for me? :)

I've noticed Benefit address me (and presumably all their other customers) as 'babe' too. I assumed it was an American thing. If they could see me, there are many words that would describe me but 'Babe' aint one of them.

@Bluntness100 has it! Brilliant!

I would rather be called babe than man, as in "oh man!". Probably because I am more a babe than a man. Much much more. Also I have lived in east London for a long time so am probably immune to babe, as I am to darling ..........

Not offended, but seriously????? Ick.

Someone addressed me as ‘babe’ the other day. He brushed past me in the street, so only really saw me from behind.

I’m much older than babe territory.

It doesn’t offend me because the target audience for Missguided is teenage girls and ‘babe’ is a very common vernacular term of endearment and friendship in that demographic.

I would think I'd been shopping in the wrong place, but I'm a horrific old bag who gets sniffy when large organisations have the impertinence to address me with a casual 'Hi, Brecon'. The young pups.

10% off, though. I'd take that.

@Bluntness100

@Bluntness100 actually howling

If anyone said that to me I’d have to tell them they should have gone to specsavers

Not offended but I would probably read it (and any subsequent emails they sent) in Estuary English.

Eh?

Nah

Fucking hell 🙄🙄

Listen, there's a woman on another thread who has her arse in her hands because thr school gave her kid an Easter egg. Why not hook up with her and the two of you can sit and happily find random innocuous shit to be offended by together?

@Bluntness100
Never fails in making my day!

I wouldn't be offended, but I'd make an instant resolution never to buy anything from them again.

Now, if they called me hun, that would be a different matter altogether ...

I’m more offended by the blatant “buy more” dressed up as an apology. I don’t like being addressed as “babe”, though. I message like that would have me unsubscribing.

• a message

I thought the whole "sorry babe I'll make it up to you" phrase was associated with errant boyfriends / husbands who promise to be home by 7 and shamble in the next day with a shit apology, half-dead flowers, and a promise never to do it again that both parties know will never be kept.

So it doesn't offend me, no, but I think it's absolutely terrible marketing, especially if it's aimed at a predominantly female audience.

bit off-topic, but is this just a marketing thing? Emails that say, 'Oh, whoops, our site was down/that last email didn't come through properly/we got this wrong, here's 10% off to apologise!' I seem to get loads of those. Either it's a cunning ruse or a lot of companies have crap IT managers...

Maybe offended was the wrong words, I'm probably using it as a distraction as I'm waiting to find out if I have lung cancer
If I'm focusing on little things I can block out the big thing
I'm a long term poster and have mentioned this under a different user name which mumsnet could confirm
Think before you pile on with horrible posts like Bluntness, then more of you laughing at it
You never know what someone is going through or why they post, a bit of kindness goes a long way

I'm normally as hard as nails but I sat and cried reading some of the responses

for you tinker, hopefully the outcome is a good one for you. I have found that at difficult times like this it makes you less offended by things like this and one of my many mottos is now don’t give a fuck.