Shrinkflation - Aldi loo roll

[MortyVicar]

For a while now we've used Aldi 4-ply quilted loo roll. About three months ago I noticed that the tube in the middle was wider, so less paper. The pack I bought last week has the wide middle, AND the sheets are smaller.

AIBU to think that this has to stop somewhere, and prices - of a lot of things - are just going to have to go up?

Use both sides?

Use both sides

4 ply is a dream, I can only get 2 ply because of shit pipes.

i noticed that a while back. Prices have crept up, quality`s not what it was (black bug in your iceburg ??). Gone back to tesco!

I probably wasn't clear in my OP - although it's Aldi loo roll that's made me think, because it's so obvious, but really it's everything and from everywhere. Even Lurpak has shrunk its pack size.

So at some point inflation, currently steady and manageable, is going to rocket.

I suppose if they're gonna decrease the food then they can decrease the toilet paper.

@JenMumma good point!
I've been struggling atm with money and noticed that my food budget each week doesn't go far anymore. Supermarkets (even cheaper ones like Asda or Morrisons) have less deals on healthy foods, fruit & veg is worse quality but more expensive etc.

Lidl 9 pack of loo roll has gone up from £1.99 to about £2.10!

Wow that's quite a difference to be fair. I get an Iceland delivery and an Asda delivery and definitely BOTH have gone up and like you said, the quality of fruit and veg / shelf life seems to have deteriorated aswell, and too many times now for it to just be a one off.