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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To find the Malteaser advert to be bad taste?

115 replies

tessiegirl · 24/01/2019 21:26

Has anyone seen the Malteaser advert with the disabled woman?
She describes to her friends how she and a guy had been getting frisky when she suddenly had a spasm.
She then shakes the Malteaser bag obviously mimicking how she was giving the guy a hand job as she spasmed and proceeds to spill the contents of the bag which obviously alludes to the fact he 'finished'.
I don't know, the advert seems in bad taste somehow? Hmm

OP posts:
CoachBombay · 25/01/2019 00:21

No @Van you don't get it, it was Snapchatted to a group we were all in previously. We all received the same pictures at the same time. So they were shared to us all with the permission of the guys. It's just one of the girls screenshotted the Snapchat.

Look like I said, it's complex. 🙈 Don't worry about it!

My point still stands though. Women I know laughing and joking about sex I'm ok with, random women trying to tell me their sex stories whilst advertising chocolate on the telly, no thanks.

BlancheM · 25/01/2019 00:29

Tossing someone off is as vanilla as it gets though isn't it?

BitOfFun · 25/01/2019 00:38

On TELEVISION? Besides, Maltesers don't have vanilla in them, thankfully.

PyongyangKipperbang · 25/01/2019 00:47

I thought this was a Zombie as I remember reading an exact same thread when the ad first came out a couple of years ago.

I will say now what I said then. what I find more offensive is the idea of a slobbery dog close enough to a face that they can grab and chew up a hearing aid....vom....

SunnyTikka · 25/01/2019 00:51

The necklace one bloody well annoys me that the packet of Maltesers was wasted on the floor. Chocolate deserves respect......

Rockmysocks · 25/01/2019 06:26

What's happened to maltesers since the cheating boyfriend 'there you go' ad? Those little
Balls of loveliness now suggest hand shanties (brilliant auto correct there) shandies and pop shots. I think a bit ew.

CuriousaboutSamphire · 25/01/2019 06:31

Ye gods! Double entendres are the stock in trade of British humour. Has been for centuries.

It's only sexual because that's how you see it. Kids won't see the hand job reference.

Have you never watched Danger Mouse (the original)?

ShatnersBassoon · 25/01/2019 07:07

It's not a double-entendre, there's no wordplay, she's miming unintentionally wanking off a man. I don't have an especially smutty mind, but I struggle to see any other meaning to it.

Ladyoftheloch · 25/01/2019 07:22

No, I don’t think so. I think it’s helpful for the media to reflect real life, and in real life people with disabilities have sex.

Maybe a bit weird generally to use sex to advertise chocolate, but that’s something that’s been happening for years so a bit daft to only care about this example.

sashh · 25/01/2019 10:43

Using example from one of the other ads, why can't someone speak in BSL about a relatable incident that could happen to anyone? Why does is have to be related to the person's deafness?

Have you spent much time with Deaf people? About 80% of stories and jokes are to do with being deaf.

As for sex and chocolate - well sex has been used to sell chocolate from the days of the first ads.

Yinv · 25/01/2019 10:47

Perhaps I’m getting old. But I just think it’s very rude.

PinkGin24 · 25/01/2019 11:26

If this was the exact same advert but someone not disabled it probably would have been pulled.

The sex as the central part of a TV advert for maltesers is inappropriate.

Strugglingtodomybest · 25/01/2019 12:45

It's really nothing new.

www.campaignlive.co.uk/article/campaign50-sex-advertising-50-years/1493810

BlancheM · 25/01/2019 12:58

Fetishising disability in ads must be new though. I mean, I don't know how I feel about it really but everyone saying it's not about the fact the woman is disabled are forgetting that the very thing that makes the tone sexual is the fact that she said she had a seizure and that the bloke 'enjoyed' it. So the disability is relevant.

BlancheM · 25/01/2019 12:59

God, that was overly wordy. Hope I made it clear was I was trying to say though!

Patroclus · 25/01/2019 13:16

Mars, who made the advert, didnt do it out of the goodness of their own heart. Channel 4 gave away 1m worth of advertising space to a winning advert campaign involving the disabled during the paralympics.

Strugglingtodomybest · 25/01/2019 15:10

I don't think they're fetishising disability. Scope don't have a problem with it either: www.scope.org.uk/press-releases/maltesers-ad-most-complained-about-ad-2016

Racecardriver · 25/01/2019 15:13

Most of the maltezers adds are terrible. Does anyone remember the round about one?

NKFell · 25/01/2019 15:17

I know what you mean, it's not the disability- I think there should be more disabled actors on television- it's the handjob simulation for me, I'm just not keen on sexualised adverts for chocolate.

MacarenaFerreiro · 25/01/2019 15:19

Malteser doesn't have an A in it.

I don't like the ads at all. Agency was obviously given a brief to be as right-on and "woke" as they could be. So they come out with these sorts of adverts with disabled people shoehorned in. Not because they're the best people to promote the brand, but because they tick a box.

it's all very patronising.

Wheeesht · 25/01/2019 15:20

I swear this thread happened AGES ago with the exact same wording

Me too!

this one

www.mumsnet.com/Talk/am_i_being_unreasonable/2748524-To-think-the-Malteaser-advert-is-in-really-poor-taste

Synecdoche · 25/01/2019 15:22

Good for them!

You lost me there OP.

Wheeesht · 25/01/2019 15:24

Do disabled people find the ads patronising, or are able bodied people finding it patronising on disabled people's behalf? Because that would be patronising.

DonDrapersOldFashioned · 25/01/2019 15:27

Sunny, I hate the necklace one too. Woman borrows a necklace from friend/workmate which was inherited from friend/workmate’s dead grandmother. Woman breaks necklace, is seemingly remorseless and rather than going ‘WTF?’, the friend/workmate wants to know whether the woman got any dick on the date. Confused

ssd · 25/01/2019 15:29

Maybe it's the maltesers people reproducing the old thread to see if posters attitudes have changed