I caught some of the media show on radio 4 today and they were discussing different models of news/magazine delivery. One of the guests was from readly, an app that allows subscribers to access lots of different magazines and i think I heard her say that sberbank were one of their investors. She was also speaking about how they use analytics to work out what was popular, the demographics of who was reading what etc and was trying to sell it to another guest, explaining how they could track their audience and use that information to their advantage.
It really brought to mind the recent data scandals, and the (potential, if I didn’t mishear) mention of sberbank didn’t help.