It just seems like a really bad move, even just in terms of marketing. They've put their logo on an advert that directs people to Stonewall. I used to really support Stonewall, so did my gay friends. But then we found out they want rid of the idea of women only spaces or services so that men who say they are a woman can go straight in.
I guess it's possible Stonewall didn't tell Proctor and Gamble how extreme their policies are?
But still, what a dumbass thing for a company with so many women-focused brands to do!