Instamums (continued)

[MrBull]

Not a TAAT

its not all about generating income, in the case of the OD's, there's promotional deals, eg, the cars, I had the impression they had a free car for a year, that has got to have reduced their overall outgoings.

CB was quite honest in a recent podcast about how little they have had to buy for the second child compared to the first.

I don't think the fault is completely with influencers, its the brands tripping over themselves offering the freebies. If someone contacted me and offered a years supply of chocolate in return for 1 instastory and a tag, I'd find it hard to say 'no thanks'.

It would take a strong constitution to switch to private or stop and say no thanks

@nipersvest so true. It does amaze me though how companies give all this stuff to influencers with 10k and up and yet you have people like Emma Watson with 47million followers and others with 118million followers. 10k is pretty crap, why not just offer some good discount codes. Discount codes on quality products are much more effective for me than someone who is rich showing off free clothes.
Currently my finances dictate I should probably shop in Primark, but it’s such shit quality it’s pointless. There’s only a few things worth buying. I bought leggings there trying to be sensible and they’ve washed once and are so misshapen I couldn’t wear them again. So I may as well have thrown £10 away. I save up and buy the odd decent thing.

It’s because they think people will trust them more - a brief stint at a SM agency (terrible!) it was all the rage to talk about followers’ trust and smaller accounts

It’s a bad state of affairs

@peaches, 200 of those at least will be in defence of one particular account anyone that has been following from the early threads will know that.

@marshabradyo that’s interesting. I didn’t think about that. Mind you I only found out today about product placement in movies. It’s all so vile. How did our lives become all about advertising and being influenced.

@Peaches100

How do you find out how many times someone has posted?

You can tell what kind of demographic an insta is targeting, by the hashtags they use because that is the open invitation for people to find them on Instagram. Aside from the jokey ones, FOD consistently uses #dadlife and #instadad, so he is targeting people interested in parenting. Probably doesn't care what social class they come from.

I quite like MOD and FOD, I certainly don't have anything against them, but I think they could be a bit more self aware of how they come across sometimes.

Would rather the thread didn't turn into a MOD/FOD focused on though.

It’s horrible
And pretty much the reason people using children as content makes me

It’s not a personal photo library anymore - when the goal is to bring in income

I saw an ad (possibly) for a bath with a pic of an older child caught daydreaming. How intrusive. How would anyone like this for them, poor thing.

I would say also that the influencers really do need to get with the programme on disclosure. ASA is an industry body with no real enforcement powers other than a slap on the wrist and you looking like a dick on their weekly name and shame list. The CMA is a government body so if they are saying you need to disclose gifts and other commercial relationships then you really should because if you don't you are breaking the law. The outcome of the CMA investigation into influencers is due this year, and this is expected to clarify what kind of enforcement action they are going to take to clean up this shady industry. I am certain the answer isn't going to be to do nothing and allow it to continue as it is.

How is the above true?

It might be less confusing to say: the brands they work with are using the ODs to target exactly the demographic you describe. Aspirational, struggling mums who can’t really afford it but want it.

I saw an ad (possibly) for a bath with a pic of an older child caught daydreaming. How intrusive.

Yes I saw that (though I am pretty sure the post went up without the sponsor tag initially as well). From someone so wholesome as well!

Think back to the 80's and the hysterical product placement in films. It was SO OTT.

I think that's how insta's current product placement will be viewed in the future. It's just fucking naff.

CB said in her podcast that some influencers with a 5k following are earning more than those with 100k. She said that companies look at engagement over following and how she always takes the time to like and comment on others' #ads as she wants women to make good money. It was also in her podcast (unless I heard it wrong) 're the £50k in 3 months. She was basically saying there is money to be made and that women (particularly those of colour) should not well themselves short. She was setting a few of £200 for examp!e and it was only when she got an agent had the confidence to go big.

You really have to believe in the idea of influencers to say all that. Never mind what shape selling takes as a result (highly personal, no one off limits)

Not you oldgimmer I mean CB

Social blade is back up so you can see engagement rates. Some of them are so crap it does make you wonder why the brands bother. FODs is actually very good so he’s probably good value for money for the brands in comparison to others.

It’s so depressing, what’s next? Such a coup for advertisers who have finally got as close as they can - to the extent people will vehemently defend their right to be sold to by influencer people

I’m fairly astounded that whilst one of the twins was in hospital she went and bought £150 pyjamas

I think that’s unkind- a couple of years ago when my dh had just been admitted indefinitely to hospital (and I had no idea how to explain this to the kids) I went shopping and bought a pricey handbag and pair of shoes - they were very much the upper limit of what I could afford and weren’t anything I needed BUT with my world crumbling around me it was something I could be in control of which mad me feel less shit. I imagine her pj’s came under a similar heading.

It’s so depressing, what’s next? Such a coup for advertisers who have finally got as close as they can - to the extent people will vehemently defend their right to be sold to by influencer people

Spot on!

I don't think any of these threads should focus on an particular named influencer anymore, there's no need and it only starts to get way too personal. I've posted before to say the whole discussion needs turning on its head, the issue is with the brands not the influencers.

The brands are the ones that should be issuing guidance, there should be contracts in place for all exchanges involving promotion that set out exactly what the influencer is expected to, ie what hashtags to use, is it paid partnership or ad. The brands have been slack imo and they should know better given they probably employ people to cover social media marketing.

And a bit less of 'Oh, look at lucky me unboxing all these free candles/lipsticks/crisps (I put crisps because I'd want crisps), which give it a month, will be on depop/ebay. One day an influencer will say to the brand, 'don't send it to me, I'll do a giveaway, send it to the winner instead'

@KittyMcKitty it’s not unkind at all! I’d have been astounded at you if you posted that online at that time too. It’s not unkind to be so different that you can’t comprehend buying yourself something at a time like that. Different strokes for different folks. And let’s be honest you wouldn’t bother posting online to thousands of people if it was ‘worth’ the boast. If I bought myself M&S pjs it would just be embarrassing to say I bought these whilst my child was ill. That post is still influencing work. I’m not being unkind.

*Wasn’t worth

Give us a clue ivegotatheory

Agree it's a bit rich to post about the hospital stay then not say what's up. Insta equivalent of click bait. Not nice.

The brands and the influencers are equally complicit. If you read the ASA list there are often contracts in place which influencers look to circumvent. I don’t think the influencers can be given a free pass in this, but agree the brands need to be held to account as well.