Instamums (continued)

[MrBull]

Not a TAAT

The SM post has irked me enough to comment.
Many privileged, white, middle class instamums have piled on with messages espousing how proud they are of her. Even lesser known instamums have commented saying how proud they are of the brand which is just bizarre!

I agree with some of the criticism of the brand. It does come across as smug but that's because of its heavy association with the London instamum set who adopted it as their go to uniform. Many of whom I suspect are gifted the jumpers in the first place. They then try to sell them to their follows as a way to be part of the mum tribe.

I don't doubt the good that donating part of the profit to the charity does but the ubiquity of the brand on instagram is off putting and personally I would feel like I'm following the crowd wearing one of their jumpers as I would if I wore any other well known branded item instead of being an individual.

The sweeping statement about forums is so tone deaf. I've used forums and have come across some really kind and helpful people. SM doesn't realise that people who buy from her are also forum users as well.

The comments in that post are something else. A forum with this many users is bound to contain differing and extreme opinions. I've suffered some dark times myself in the past 12 months and the support I've found on here from people who've been through the same has been genuinely touching. I like that's it's not all "you ok hun" or "it'll be ok babez" on here and that people read and say things that actually come from a place of kindness and experience. Look at Wooly Hugs - that's some pretty selfless stuff going on there.

There's people on that post saying the whole site is terrible. It is very tone deaf of them, I agree.

For the record, I have no issue with SM. Her business has raised a lot for charity (really, a lot). But this all just boils down to some people thinking her jumpers are a bit naff now. Not everyone, just some. It's a bit naive to expect nothing but praise, surely. She's got a great bit of market research in that thread. Time for her to find the next big trend in clothing, she's got a business model that clearly works.

Hmm. The comments she’s stirred up are just so predictable. The second photo there’s a lady who thinks mumsnet is a forum about sweatshirts and we are all lucky we don’t have disabled children (some of us definitely do...)
The idea people are now calling for a ‘smug’ jumper just says it all really.
And manversusbaby, being superior about where people find the time for this shit, when your fame (and there businesses) depend on people who do have time for forums etc which lets be honest the comments sections of most instamums are basically forums...

They don’t like it because they can’t control it. And the things being discussed are often very valid. If they didn’t make their comments section so inpenetrable and fawning then maybe these issues would be discussed there.

Horrible post from her. Really horrible. Has anyone ascertained whether or not her clothing is ethically produced because if it isn't then this whole thing is a fucking disgrace.

Have to say I am now covering one of the love jumpers now though.

Regarding the charity money. The sour tone and posts from SM have now made me think that if £5 from every jumper has raised over £800000 then how bloody much has she made herself and why is she whinging that not everyone likes them? It’s hardly a small business any more.

Some people like the sound of their keyboard tapping. Speak for yourself there manversusbaby?! He's made a bloody career out of it. What a daft thing to say.

The charity aspect is just an USP (a very good one obviously).

It's really distasteful. The attempt at a total dismissal of Mumsnet and shut down of any of us having a valid conversation heard.

Yes @EeebyMum, it's been discussed before but MOD mentions on that thread that posters on here should contact them directly rather than anonymously discussing issues on here. The problem is we've all seen what happens to anyone that goes against the grain in the comments sections of their posts. Not necessarily from the instamum themselves, but from the fan girls. Question whether something's an advert and you'll get told you're a f*cking waste of oxygen. So stands to reason that most normal people don't do that.

After seeing some of her responses to dm’s I’d not go down that route. The thing that’s so off is that thread was just opinions on jumpers, not SM, not Molly Gunn, just the slogans. Fair enough. I didn’t see anything terrible.

Exactly mousie. It's like people slagging off cold shoulder tops or whatever else we're all getting sick of seeing.

@mrbull, exactly, there’s no way people can have any sort of differing opinions in the comments. They get torn to shreds or dismissed or called jealous etc.
Regarding the SM post about boycotting the high street - one lone person stated they couldn’t afford to give up shopping on the high street and they got roasted, totally over the top replies from fangirls about child slavery etc.

They say one thing but the reality is very different. They should be pulling people up on that (in the same way MNHQ have to on these threads) and deleting those kinds of comments. They have the ability to moderate, delete and block followers and create a more open place for honest feedback on their posts. Like someone upthread said, the comments threads on their posts are basically a type of forum anyway. What are they doing personally to make their own online space a more civil and respectful place? If they don't have time for it, well they can close down comments, but then they lose the precious engagement which makes them their money don't they?

Apparently this is where the bitter and miserable congregate to slag off the world.

The irony of the comments under the post isn't lost on me at all.

Another popoular instamum (NSSN) saying under that post that SM is doing life changing stuff while we're sat on our arses doing fuck all. So much delusion on instagram it's ridicolous.

I just read that too.

Do they not understand that what they are doing is NO different at all? Literally, they are using their comments section as an echo chamber for their own opinion, because, let's be honest, if you have a differing opinion you will be trolled.

At least with a forum such as this, you can actually express an opinion and it's isn't a girl gang club of smug twats who think they shit unicorn glitter.

Pah. Sitting on our arses. Standing room only in a viper's nest

Still chuckling at the one person who thought this was a site for discussing sweatshirts 😄

Can anyone explain who SM and NSSN are pls?

I'm never sure what the rules are on naming people on these threads directly but SM is the 'selfish' one who has a very successful clothing line.

I don't know the other one.

They don’t like it because they can’t control it.

BINGO

Meh, it's 'cool' to slag off Mumsnet, especially on Instagram. All those people who would never use MN because they are just so much better than that, and yet, how many visitors does this site get a month?

Plus, they should read the current 'why do you use MN' thread.

SM's dismissal of MN with her 'who goes on forums these days anyway?' to try and push her own platform forward.

A lot of people go on forums these days, according to the statistics (I can't remember the stats on monthly visits on MN but it is a lot!)