Instamums (continued)

[MrBull]

Not a TAAT

I also use Insta for fashion and interiors inspiration, but alongside magazines as well. I have noticed a shift in magazines lately and they are starting to look like Insta in print, they have the same people in them (nearly every home now features someone with an Instagram account, most of which I have seen from all angles already on Instagram) and the interiors are starting to all have that Instagram feel, the same blah blah blah prints, the same stiffkey blue living room, the same rugs, the same plants, the same metro tiles etc etc. And don't get me started on that bloody awful Ownable app that the magazines are now using - every item tagged with 'buy me with Ownable' . Magazines used to be sources of inspiration but now they have just turned into shopping catalogues, same as Instagram has.

I do also think that Instagram has become more transparent over the last 6-12 months but I think the new ASA/CMA guidance means we haven't even seen the tip of the iceberg of how much content is actual advertising in nature. Once the gifts start being disclosed I think this will become more evident. Although a brief forage around Insta this evening shows a few of the prolific freebie recipients obviously haven't got the ASA memo yet .

Ive never said she’s an instamum @scientistic though we know she’s got a few MN personas so I guess that’s a conspiracy

Which IGer was it that posted the parenting essentials post? The original thread I mean, not the comment posted upthread.

I commented on it but can’t find it now!

Cady you did once call us weird, to be fair. But you are very welcome, as ever, as I do think you provide a balance and debate is more interesting than everyone agreeing with each other.

@cadyheron you use the ‘I’m just here for the discussion’ whilst gas-lighting, derailing, and generally just doing a passive-aggressive its-not-me-it’s-you smear job on most threads.

Ive never said she’s an instamum @scientistic though we know she’s got a few MN personas so I guess that’s a conspiracy

If you're referring to the fact I was a big enough fucknugget to bother to change back to CadyHeron just for the Instagram thread so I couldn't be accused of sockpuppeting and then instantly commented with my other name and then changed back to explain and apologise then fair enough
If I was into sockpuppeting I wouldn't have declared it straight away in the first place.

Yeah yeah cady whatever, you just continue however, please, welcome!

Agreed @EeebyMum. I'm not going to stand in the way of free speech (sideways stare at mumsnet) but I stand by earlier comments that we should try not to be drawn into the Cady and Co circus, only because they've tried and succeeded to derail many, many threads now and distract us from speaking about the topic in hand.

Have they even commented on ethics or the ASA guidelines or anything like that since coming back to this thread? I wouldn't mind if they were getting stuck into that and offering opposing views, but they never seem to, they just goad us with the "you're all bitches" card.

@Mighty, I saw that too and though the same. It’s hard to connect to someone (who started off pretty relatable) with comments like that.

To be fair I like the fact you change back to Cady and are just Cady on the threads. Lots of users name change regularly for various (legitimate!) reasons, and come and go, but it’s good to see familiar names. I don’t think however everyone does just come along with the intention to bitch about instamums. That is sometimes what is suggested. The trouble is if you discuss anything negatively and a few posters agree then it’s seems personal or like an attack.
The SWSNBN has tonight posted a link in stories to a very interesting piece of writing. I like her way with words. The content gets a little hard hitting.

And to be fair @eeebymum it’s different commenting on and engaging on threads than just reading them. I read the deleted ones and remember names but not what was said exactly by whom. Whereas if you are commenting alongside of responding you have a clearer idea.

Have they even commented on ethics or the ASA guidelines or anything like that since coming back to this thread

There's barely been any. I commented on Minty's post, and a deluge of comments to me started and I've been trying to reply to them all.
I'm all about discussion, always have been but it's not always liked as I usually have the opposite viewpoint.
To be fair I like the fact you change back to Cady and are just Cady on the threads. Lots of users name change regularly for various (legitimate!) reasons, and come and go, but it’s good to see familiar names.
Thanks, that's why I do it, seen too many accusations of people sock puppeting on these threads and I don't, I want to be just me. I admit I change names every now and again after a few months on MN but that's only because I don't like the same name for too long - basic internet safety and all that lol.

Yeah? Hardly any? Read the thread. Particularly the part before you came on here to slag us all off. What was it you said about "trying to discuss what we should be discussing"? Show us where you've done that?

To be fair Cady, you haven’t engaged in any discussion on ad disclosure and the new guidelines. I’ve tried to engage you in proper discussions several times before on other threads and you’ve never been very interested then either.

Spiritleveller - I've always engaged in discussion when there's actually been any on the other threads. Especially if it's to do with ad disclosure,as I do think if you have a platform you should always disclose ads. I've never said otherwise.

You’ve been consistent in saying you think ads should be disclosed but I think we will have to agree to disagree on the engagement in any meaningful discussion aspect.

but I think we will have to agree to disagree on the engagement in any meaningful discussion aspect

Try discussing and I will and do discuss. If the threads stick to the discussion for too long though you get posters coming on accusing you of making the thread boring. Let's have some discussion then.
You start.

Why don't we discuss this comment you made and provide examples of where you "discuss the things that are supposedly being discussed in the first place".

Or you could just read the thread and chip in on some of the stuff we were talking about before you and Minty completely derailed it with your sniping. Again.

I’m wondering how far it will all go. How many instamums can you have marketing mothercare and pampers. Why do companies approach so many similar accounts? And why do some accounts feel authentic and others so cringe when they do adverts.

P.S. Just to clarify, you make the thread boring by being so hateful and goady! Not because you're speaking about the actual topic. Do that and we'd appreciate your input, maybe .

I'd guess how they're managed and their background has a big part to play in their ability to seem genuine mousey. Many are ex media bods with previous marketing/comms experience or have agents/management companies advising them.

Brands will target a heap of them to get max exposure. Simple as that.

Why don't we discuss this comment you made and provide examples of where you "discuss the things that are supposedly being discussed in the first place"

When I made that comment, I meant that the threads have always supposedly been about ads transparency/children being featured in family accounts. If you engage and keep to topic, but dare to disagree with the usual narrative, it kicks off. People don't like it if you disagree with any points.
You need an example? OK. Random hypothetical example - a family account reviews a brand new washing machine. These threads - money grubber, doing it for the money, how dare they #greedygrabby
wish I could afford one then it would be real (paraphrasing lol)
Me - they're a family, who need a washing machine, they're sending out a review.So other people know what it's like and whether it's any good.
Thread - shut up, go away, stop derailing and disagreeing with us.

The thing about these threads is they are feedback, they can show what works well and what doesn’t, but as the accounts are run by people that is often personal. The problem is, many of these accounts have been aiming for it to be a job, there’s even online courses and courses you can pay to attend, devoted to promoting your Instagram, how to monetise, how to story, so why is there no feedback encouraged or allowed by most?
So many are so similar. With their funky tiles, and grey walls, and grey floors and grey everything (how do they all cope with such greyness?) it seems very strange that marks and fat face and mothercare want to work with so many of them.
And weirdly I find I have those in prepared to listen to and those that make me think ‘they’ve paid you to promote it to me??? Well eff that.’ And literally never shop there again...

I’m wondering how far it will all go. How many instamums can you have marketing mothercare and pampers. Why do companies approach so many similar accounts?

Because they've got a huge tailor made audience,right there, made up of parents.
If you've got a massive social media following of parents it stands to reason that brands are wanting to get in front of it. Potential customers and all that.

A random hypothetical example? Really? I give up.