I just want to preface this buy saying DH is one of the sweetest, kindest guys I know. Prior to marriage he lived with his family and wasn't very domesticated as the women in the household would take on the chores. (This is very much the norm in our culture). Once we were married, I would do the food shop online (I hate shopping in the supermarket), with him present to add what he wanted, but he would be distracted by the TV, or be busy at the time, and I found that when he was involved he would add anything and everything his stomach could think of at the time. So I proceeded to do the food shop online on my own, whilst trying to keep the cost down to a minimum.
Over time he would complain that the was a lack of variety in the food, or it wasn't filling enough etc. So more recently I have suggested he do his own shopping which has done for a few weeks now. I have to add, DH is the biggest foodie I know, and it is one of the few things he really enjoys in life. He visits the supermarket whilst hungry, and as you can imagine, loads up the trolley with items I feel aren't necessary or aren't on offer. This has lead to his bill coming between £70-£90 per week just for himself, which is extremely expensive. (He does add the odd couple of items for me which is thoughtful when we have agreed to do our own). He has stated he will not penny pinch with this stuff, and just wants to buy what he likes as he works hard. We aren't in a bad position financially, but I feel that its cutting back in places like this that allow us to save more/spend extra elsewhere.
Do I just accept that his shopping is going to be expensive, and appreciate that he isn't really a big spender elsewhere so this is his one treat for himself? Or is there a middle ground to be found here?