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AIBU?

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Original poster

Mrs Hinch 2

976 replies

Booie09 · 22/09/2018 04:17

I don't get why people stockpile cleaning stuff! I have 1 bottle Zoflora, 1 bleach , 1 Mr Muscle bathroom cleaner, 1 Mr Muscle window cleaner, 1 bottle of fairy liquid! Would rather have money sitting in my bank instead of my cupboard.

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14
coffeekittens · 19/10/2018 16:46

What’s with the state of her wardrobe? For somebody who supposedly loves cleaning I find it hard to imagine them being able to put up with a wardrobe that messy... convenient for the eBay swipe up ey!

The more I see the more I’m convinced that she’s just a marketing tool.

MaHeidsGouping · 19/10/2018 16:47

My exact thoughts when I watched the new hangers coming out the bag earlier.

Shitlandpony · 19/10/2018 17:08

See I just watched that story (I don’t follow her anymore) and assumed that she paid for those hangers herself. Do you think not?

VerbeenaBeeks · 19/10/2018 17:10

Oh Gawd, if you get comments like what's with the state of her wardrobe from having too many random sized hangers, I hate to think what people would think of my wardrobe.
Far too many hangers in there and some clothes not even put on properly

JessicaPeach · 19/10/2018 17:11

Yes I'm sure she did pay for them herself and they'll pay for themselves when 20,000 of the hinch army swipe up using her undeclared affiliate link and buy them too

Shitlandpony · 19/10/2018 17:13

Oh right, is that how it works? She will get money from that link? Thank you, this is all new to me.

Shitlandpony · 19/10/2018 17:14

I really am as uneducated as I sounded in that reply, I get the #ad #sponsered etc but didn’t understand that she would get money from the link. So that would be prearranged with the eBay seller?

JessicaPeach · 19/10/2018 17:23

eBay has an affiliate programme so it's like payment from eBay for driving traffic to the site. She will get a % of every sale made through people swiping that link. It's usually about 5. I don't know how the eBay scheme works so it might only be via certain sellers but that's no problem is it?! Some of the other affiliate programmes work by adding a cookie to your phone or pc so whatever you purchase from eBay in the next say 30 days will attract commison for her too like a payment for attracting you to the site in the first place

Shitlandpony · 19/10/2018 17:24

Thanks JessicaPeach

JessicaPeach · 19/10/2018 17:39

As annexample, little miss mops posted in her stories today and said that in just over a month of being part of the Amazon affiliate programme she has made £172. She's got 45,000 followers Vs Mrs hinch and her one million. I've seen Mrs hinch do swipe ups for Amazon, eBay, shark, easho to name but a few

Thesearmsofmine · 19/10/2018 17:42

And this is exactly why I think she is dishonest, all those followers she has, many will have no idea about affiliate schemes and many potentially vulnerable or on low incomes. If Mrs Hinch were such a lovely kind person she would tell her followers the truth.

Shitlandpony · 19/10/2018 17:47

I thought I was reasonably savvy but genuinely had no idea about the links. I only started on Instagram a year ago though. I thought they were being helpful Blush

VerbeenaBeeks · 19/10/2018 17:59

To be fair, a lot of IGers do that with links/swipe ups. Doesn't really make it right though - nothing wrong at all with having links/swipe ups but if you do profit in some way you should declare.

Pgr3012 · 19/10/2018 18:42

I thought this thread was very interesting.
I have been following Mrs Hinch since she has about 40k followers.
Since she has hit 1 million I just wanted to browse through her followers.
Just in the first 50 followers there are numerous fake account who have 1-3 followers and are following 3-10 people. Now there is a link between all these fake accounts and that is there followers are (buy follower account)
Seems a bit suspicious don’t you think?
I will still follow her as she is quite funny but as for buying anything from her swipe ups it’s a big no!
I will not support people who buy there followers.

VerbeenaBeeks · 19/10/2018 19:33

@Pgr3012 See, I'm not getting the whole she must be buying her followers train of thought. I know some do think that though.
To me her following seems organic. She's tagged on Twitter, people mention her on Insta stories, there's engaged groups on FB.
There's a lot of chatter about her. It all grows.
Fake accounts are easily picked up as followers and doesn't automatically mean you're buying followers.
I've got approximately 5k followers on Twitter for example, completely organic and none bought whatsoever.
If you're very active on social media though/trend a lot etc, you get spam bots following you. It's easy enough to clear out if you physically go in and clear them out yourself manually and only have several thousand, must be a hell of an impossible task if you are anywhere near a million though.

IamPickleRick · 19/10/2018 19:55

I thought they just sent them to her for free? Is that not how it works? #clueless

I would never buy from a swipe up link but it is interesting to find out how it works for IG influencers.

Boohissmiss · 19/10/2018 20:42

At least people might stop buying from her links I think she thinks it’s ok to not declare as they are stories that disappear in 24 hours. As I said if she was sharing them honestly and not sharing over priced links to products that are cheaper elsewhere

JessicaPeach · 19/10/2018 20:45

You don't have to buy from the swipe up link, simply swiping up is enough to add a cookie that anything else you buy from that site for the next month she gets the commission on.

TheFuckfaceWhisperer · 19/10/2018 20:46

Mate, I’ve even seen the army talk about bathing in dettol, mate. That is some serious cleaning, mate. Mate, you wouldn’t catch me in a bathful of disinfectant

My mam used to dunk us in a Dettol bath in the early 80s! It was kind of like a sheep dip... Grin

VerbeenaBeeks · 19/10/2018 21:44

I thought they just sent them to her for free? Is that not how it works? #clueless

You're not clueless, a lot of the time people with a large social media following get stuff given for free in order to get in front of their audience. If they then tag their gifter in in though there's not technically always an ad taken place so don't always have to say ad after every gift.

JessicaPeach · 19/10/2018 21:50

They are supposed to clearly mark it with gift or ad aren't they? Tagging the brand is not enough

VerbeenaBeeks · 19/10/2018 22:02

Not sure exactly how it works, will have to read up. If you're genuinely gifted something, it's not the same as it being an advertisement though.
You can say that you're gifted something, which you should in my opinion if you've been sent something. You don't have to specifically mark a gift as an ad though.

Princessmushroom · 19/10/2018 22:07

Gosh is she ever going to disclose an affiliate link? I’m surprised the ASA haven’t shut her down yet.

IamPickleRick · 19/10/2018 22:08

You don't have to buy from the swipe up link, simply swiping up is enough to add a cookie that anything else you buy from that site for the next month she gets the commission on. WTF 😳

I was unsure about the gift element as I have a friend who blogs and gets given tickets. I always assumed it was just so that she’d blog more about it and be complimentary etc. Its usually quite obvious when someone is trying to flog you something so I am not in to all that but I really hadn’t realised that swiping up did the cookie thing. A lot of MrsHinch’s stories look like gifts, so is both giver and receiver skirting the #ad stuff by doing it like that?

MaHeidsGouping · 19/10/2018 22:21

I have swiped up before, not because I plan on buying but just out of noseyness....so if I've swiped up on a Amazon link then the following day I've bought something completely different will that them count as commission for the IGer?