Jamie Oliver's 'jerk rice'

[PPPMA]

Jamie Oliver has been accused of cultural appropriation for calling a new product "punchy jerk rice".
The decision to label the microwavable rice "jerk" has been criticised, because the product doesn't contain many of the ingredients traditionally used in a Jamaican jerk marinade.

What we think of this?! As someone of Caribbean descent, who loves jerk, and raised an eyebrow when I looked at the ingredients, I couldn't help but raise an eyebrow... not offended, just baffled!

AIBU to think that if you create something new, you call it something new...?

@VladmirsPoutin would you mind elaborating on why you think his ‘whiteness’ has privileged him here? It seems to have excluded him from experimenting with different recipes if anything.

@PPPMA how do you do that?? My arms are huge and it's depressing....I was a very muscley teenager/young adult because of all the horse riding and mucking out I did, so now my arms look big but not toned...please share your tips?!

Dollyblue hell no. When you say Jerk, for my family (Jamaican) you see meat or a smoky drum BBQ or some serious mathematics regarding seasoning or a surly and flustered person having to tell onlookers for the 67th time that 'it nah fun yet unless you wah nyam salmonella'

But some people would be sympathetic to the fact you used a jerk paste, and the rice actually might taste decent for what it is.

Dun* not fun

Well I can't stand Jamie Oliver, I agree with the first person who said he's named the rice after himself.

I can't see the huge deal, I understand that he's made some disgusting rice and named it something that it isn't and can never be?

Meh, he's more of a prat than he looks, hasn't he spent most of his career being an ignorant, offensive pillock?

Nothing new here.

It is a very very very different thing and very problematic when white people capitalise on our cultural traditions/heritage and make profit out of it whilst we continue to struggle, be penalised and continue to hate ourselves.

I have no qualms about anyone braiding their hair or eating curry or buying a nice Kimono - but these things happened off the back of the hard work of my culture(s).

All of a sudden braiding your hair is 'fashionable' - I used to get pulled out of class because my braids were against uniform 'policy' back in school.

Jamie Oliver is a dick of the highest order for many other reasons than this but there we go.

I'm with you OP and understand what you're saying completely 🙋‍♀️

Why is everyone jumping on Jamie???
Because he's a jerk. You not following the thread.

He could have called it Jamaican inspired rice and all would be good (well except the taste possibly). But the issue is that it's labeled 'jerk' in order to attract people to buy it, despite it not being jerk. Though it's fine too, as the majority buying it will be equally clueless as to what jerk actually it.

I'm going to go ahead with my cheese and potato sushi idea ...

I also am totally with you OP.

I wonder if you've ever read any of the 'Golliwogs are just cute dolls' threads. If not there's another one due shortly. Yet another white person explaining to me why I should not as a minority be offended and how they "don't see colour". Lucky them! I've seen and experienced colour all my life and I'm half white!!

Nando’s is Portuguese. There is a huge Portuguese community in South Africa, where Nando’s originated from

I really like Jamie, and his food, and his restaurants.

Haven't people for years been making stews and calling them curries?

Don't think Nigella was the first person in the entire world to add cream to carbonara.

Ah ok JayDot, I'm getting it! 😋

@Vladmirspoutine I couldn’t agree more with your excellent post

* 'I* don't see colour'

Does anyone have a really good jerk chicken recipe? I'm being serious.
Or is there only one recipe.

I used to house share with an older Italian woman who complained about what we called pizzas here. She was insistent that they were not actual Italian pizzas.

Haven't people for years been making stews and calling them curries?

Curry is an umbrella term covering many different styles of cooking and ingredients.

But on that note, tandoori chicken refers to chicken, marinated in certain spices and then cooked in an oven. You wouldnt refer to kfc or nandos style chicken as tandoori.

@glintandglide I should have been more clear. The men who profited from Peri Peri by creating Nando’s are Portuguese, but the portugese settlers didn’t create the recipe.

Grumbles. I think tandoori actually refers to the oven it’s cooked in (a tandoor).

derxa - What about Dr Oetker's Italian pizzas? I'm pretty sure he doesn't come from Naples.

Ha ha - the Dr. Oetker "genuine Italian pizzeria pizza" that I bought recently ... was made in Norway!

Ah, it's all just Butler trying to get herself in the papers because she was in trouble for not getting any coverage.

he has taken a term used for a specific style of preparation style used on a specific type of food using specific ingredients and applied that to an item of food that means none of the criteria

So WHAT? food companies do that all the time, its NORMAL. If you dont like it dont buy it.

@derxa http://www.jamaicatravelandculture.com/foodandddrink/jerkchicken.htm