Jamie Oliver's 'jerk rice'

[PPPMA]

Jamie Oliver has been accused of cultural appropriation for calling a new product "punchy jerk rice".
The decision to label the microwavable rice "jerk" has been criticised, because the product doesn't contain many of the ingredients traditionally used in a Jamaican jerk marinade.

What we think of this?! As someone of Caribbean descent, who loves jerk, and raised an eyebrow when I looked at the ingredients, I couldn't help but raise an eyebrow... not offended, just baffled!

AIBU to think that if you create something new, you call it something new...?

I just thought it was funny, surely by my posts people can tell it's light hearted! It is funny. But this is MN and so a bun rice fight will ensue.

derxa bring it on

He hasn't changed an exciting recipe though has he? He's applied a name of a meat marinade to rice, and not even used the spices in the marinade.

I'm going to market my new Beef and Yorkshire Pudding Sandwich (made with bacon and pancakes).

Just googled box braids. Beautiful :)

it's like other cultures making a bad or completely wrong version of say... fish and chips, and saying it is traditional English fare

Exactly

You wouldn't serve up burger, oven chips and a side salad and call it a traditional roast beef dinner. Even though both dishes consist of beef, potatoes and vegetables, a roasts refers to a specific type of beef with certain vegetables cooked in a certain way.

There may be variations in the cuts of meat or veg used, but a roast is a specific thing that most people understand what a roast is.

If Jamie made it jerk rice seems a perfect name

It’s not about being authentic Olivia, it’s about marketing something the belongs to another culture- and one your culture convieniently repressed for decades, so awkward

Sorry, but in this century we live in the global village, no food or recipe "belongs" to any one culture. If that were the case, 90% of what we eat or cook, belongs to another culture, which we would then be appropriating, changing, cooking, marketing and selling for profit. It's all complete nonsense.

@MiddleAgedMe bless your cottons! Thanks keep my arms toned too

If it is not the recipe of jerk marinade, it is not the first time Jamie Oliver has misrepresented something- his 'mockney' accent as if he was an East Londoner is something he has being doing for twenty years.

Thanks @PPPMA it was a real journey. I focussed on Ashkenazi and African-American food in the US. There were some wonderful and some horrible discoveries to be made.

@OlderThanAverageforMN apart from it really is a Caribbean way of cooking food, from the Caribbean, and you can't jerk rice. You just can't. It's really funny!

No sugar!! That would have been funny:

Brown Rice (21%), Rehydrated Kidney Beans (18%), Aubergrine (16%), Red Pepper (10%), Yellow Pepper (10%), Water, Coconut Milk (8%) (Coconut Extract, Water), Rapeseed Oil, Garlic, Red Jalapeño Pepper (0.8%), Natural Flavourings (contains Celery), Salt, Concentrated Lemon Juice, Ground Ginger, White Wine Vinegar (contains Sulphites), Ground Nutmeg, Ground Bay Leaf, Ground Cloves

@ForalltheSaints Gawdon Bennet as an east Londoner myself I must agree with you there!

@LemonysSnicket i would say you should start a thread on it as that would be fascinating, but also very outing!

Sorry, but in this century we live in the global village, no food or recipe "belongs" to any one culture. If that were the case, 90% of what we eat or cook, belongs to another culture, which we would then be appropriating, changing, cooking, marketing and selling for profit. It's all complete nonsense.

Agree with this

If reinventing traditional recipes for a new audience is now deemed ‘cultural appropriation’, the zillions of Bangladeshis who run ‘Indian’ restaurants in the UK, flogging a bastardised, anglicised versions of Punjabi food to white people are fucked...

People seem to get offended about anything. Where's your sense of adventure? This reminds me of French people insisting that the French way of doing food is the only way, that their order of serving courses is the only acceptable order in which to do it, that only French one is worth drinking and other countries' wine is not, etc. etc.
I'm all for experimenting with food, and for example I make a nice egg dish with kimchi but I'm not going to be intimidated into stopping doing so just because it's not an authentically Korean dish.

So many people are missing the point here.

It's not that Jamie Oliver is selling carribean-style food. It's not that he is amending recipes to make carribean inspired food. It's that he has taken a term used for a specific style of preparation style used on a specific type of food using specific ingredients and applied that to an item of food that means none of the criteria.

So if this is cultural appropriation then when is someone going to have a go at Wagamama?

I make a nice egg dish with kimchi but I'm not going to be intimidated into stopping doing so just because it's not an authentically Korean dish.

Sounds good. Can I have your barbecued egg foo young recipe please?

This reminds me of French people insisting that the French way of doing food is the only way, that their order of serving courses is the only acceptable order in which to do it, that only French one is worth drinking and other countries' wine is not, etc. etc.

Perhaps we should go after the French for making le crumble mix !

when is someone going to have a go at Wagamama?

When they start marketing their teppan fried noodles as boiled pilau rice?

Silly really, I would have thought that Labour MP had more pressing issues, considering the dire state her party is in. JO is 5th gen Sudanese btw!

It's that he has taken a term used for a specific style of preparation style used on a specific type of food using specific ingredients and applied that to an item of food that means none of the criteria.

But why oh why does anyone care about this stuff? If you don’t like it, don’t buy it

I can't have chop suey any more then. I understand why a disk may be changed to suit local tastes - Chinese and Japanese food h in the UK isn't exactly like the food you eat there (and I've only ever been to an Indian restaurant with Indians once where they've said 'this is like proper indian cooking' - and I guess there is a lot of variation in Indian cooling anyway). I once went to a 'bring a plate' picnic and had 3 versions of macaroni cheese with each cook declaring it to be their nations dish (and not an Italian among them). I scoffed them all because I adore macaroni cheese and am a pig.

But Jamie seems to have cooked an apple and called it a sausage. Very different beasts.

I wonder if he had his 'collaboration' with Levi Roots and was inspired to make something carribean-inspired and didn't think the name through properly.