Jamie Oliver's 'jerk rice'

[PPPMA]

Jamie Oliver has been accused of cultural appropriation for calling a new product "punchy jerk rice".
The decision to label the microwavable rice "jerk" has been criticised, because the product doesn't contain many of the ingredients traditionally used in a Jamaican jerk marinade.

What we think of this?! As someone of Caribbean descent, who loves jerk, and raised an eyebrow when I looked at the ingredients, I couldn't help but raise an eyebrow... not offended, just baffled!

AIBU to think that if you create something new, you call it something new...?

Yeah the 70s was hardly a bastion of racial respect and appreciation though

It was hardly racism to botch a curry recipe.

The 'curry' they used to serve us at school was disgusting. The English food wasn't wasn't representative of what it should have been either. We all survived on sweets from the local shop. (Boarding school) I guess I should worry less about the amount of sugar DD would like to consume.

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Never really got the Jamie Oliver hate.

Fair play to the lad.

I don't hate him, but he comes across as being very fake. I do like his food though.

What about Dr Oetker's Italian pizzas? I'm pretty sure he doesn't come from Naples.

The dolmio ads make me laugh, all those puppets with fake Italian accents for a product produced in the Netherlands

On reading “jerk rice” I would assume it was rice with jerk seasoning. I have a pot of jerk seasoning in my cupboard so that would make sense. OK, it doesn’t have the same cooking technique but the flavour would be right. That would be the equivalent of the “cream in carbonara” row.

This doesn’t even behave the right spices in it though. It has no similarity whatsoever. As has been said many times on this thread, It’s like making cinnamon biscuits but using ground ginger instead of cinnamon.

I’m not a food purist by any stretch of the imagination (my fajitas certainly aren’t authentic!) but there should be some connectioN to the dish you are claiming it to be.

@SoupDragon you talk sense my friend! So many people on this thread think folks are simply upset that he cooked a Caribbean dish. It's not the case at all. The same with twitter (which I don't often read as I lose all hope for humanity when I do...)

Ooooh lawd. Too much!

After being linked to an article yesterday about how white women are now 'culturally appropriating fat arses' I have lost all respect or interest in anyone throwing such menial shit around.

White women have had fat arses since the beginning of time. Apparently we now have to thank black women and culture for making them attractive and acceptable 🤷🏼‍♀️

Dunno about anyone else but afaik it was only a few decades that they were 'unnaceptable' in the media thanks to middle aged fat men in 50s America.

It's fucking beyond the pale now (no pun intended 😳)

All he has to do is remove the word “jerk” and all would be fine.

@AlphaBravo After being linked to an article yesterday about how white women are now 'culturally appropriating fat arses' I have lost all respect or interest in anyone throwing such menial shit around.

What's that got to do with this thread though? I think they're referring to the Brazilian butt lift most likely but you're right, it's a compliment, it ain't offensive now is it! But seriously. Your comment has nothing to do with Jamie Oliver recreating jerk rice.

@pppma it is utterly inconsequencial just like if someone was to make a spicy full english or a curry pizza with halibut on it.

Get a life ffs.

My big fat bubble butt is all my own work, thank you very much.

I think he should take up the challenge of a jerk off.

I think JO has done lots of good in promoting healthy eating. I'm surprised that he's promoting a microwave meal after all the work he did to encourage people to cook for themselves.

I'm quite interested in trying it now, but we don't own a microwave.

It's wrong, but it's not CA.

I remember Gino getting cross with HW when she made her version of Carbonara on TM and added cream. I think they were doing a cook-off to see whose was best.

Also there wasass uproar over the chorizo in paella. I know it has already been mentioned on here, but it seems to be conveniently forgotten so that people can say black people are making a big fuss about nothing.

it is utterly inconsequencial just like if someone was to make a spicy full english or a curry pizza with halibut on it.

You really have missed the point haven’t you?

Yes, you can make a curry pizza with halibut on it but you can’t call it “oregano and cod pizza”

What we think of this?! As someone of Caribbean descent, who loves jerk, and raised an eyebrow when I looked at the ingredients, I couldn't help but raise an eyebrow... not offended, just baffled!

Just a reminder of what the OP said. The bit about CA was copied. They were not her words.

Plus it has nothing to do with JO being white. Levi Roots said he gets things wrong sometimes on his cookery programme, and gets told off by people from Jamaica as a result. It just doesn't make the news.

Interesting article on the telegraph online about the original of dishes - fish n chips /Jewish, biriani /Persian, tempura/Portuguese...

As my mum used to day 'there's nothing new on this world'.

I know what you mean though, I feel the same when I see posts about Greek food e.g. Greek salad the. They put balsamic vinegar in the dressing just call it something else!

Don't get me started on deep fried Mars bars.

I don't see it as cultural appropriation, but then I don't like that term. I think it gets thrown around too much when cultures have always learned from each other and taken on elements.

However, it is not jerk rice so is being mis-sold. I would expect it to be rice with jerk seasoning. Jerk seasoning has a set list of ingredients and he doesn't have them all. If he went with 'jerk style' or 'spicy Jamaican/Carribean' he may have gotten away with it, but the name doesn't match the content so he should change it.

What about Dr Oetker's Italian pizzas? I'm pretty sure he doesn't come from Naples.

And? it still makes a passing nod at being pizza relation.

The while point is this jerk rice doesn't resemble in the slightest in taste. It is as unassosiated to jerk as apples are to lemons. Nor like a variety of curry.

it's nothing to do with a prat white British man creating Jamaican cuisine (even though he hasn't here), nor is it the same as a Chinese person serving roast beef and Yorkshire pudding.

The word jerk has been used wrong. If some want to say cultural appropriation of the word so be it, especially if it's their culture. If it had jerk spices in it them there wouldn't be any issue. As some one said there'd be a similar reaction had it been called Shepard's Pie Rice.

It's shown Jamie Oliver up to be a right numb skull, he's a chef and should know what jerk it. (He's been shown by Levi (Roots?) hasn't he? one of the first objectors). But he's selling the ready made packet to the equally ignorant masses who will pay for it and eat it, so in the long run it'll make no odds.

He can keep on mithering on at everyone for being fat and not cooking well, while creating ready meals.

Well, Jamie couldn't have wished for a better result, could he? Massive publicity for him and his product range. I bet it flies off the shelves with people wanting to try it now.

All the accusations have done is make him a shed load of money.