I havent read this thread but am adding my bit on the end hoping it makes some sense to fellow phobics.
if something contains the "S rhymes with rake" word all the time, I can't even bear to hear it as I have such a phobia about it, friends and family.
If something comes on tv while we are together, have been known to dive and cover my eyes with the words "thing you can't mention" on screen" and that's how it is referred to generally around me, as an accidental mention and I go pale
The disarrono ad from roughly 2010/11/12 was a nightmare for me (mainly on comedy central)
While I was gifted a full set of HP films, I waited a while till friend realised and I asked her if was OK if I passed on to another friend as she hadn't realised they were in it seems a lot, it was her 2 sons who got the box set at the same time that alerted me before I could venture into it. She took no offence at all. In return I gifted the approx cost of it to her favourite charity so something good came out of it.
If I happen to come across a pic, I lose colour from my face, hit the cold clammy sweats and the room starts to spin like about to pass out, I have no hope in a dystopian world
Sharing in case other people even get freaked by the S word like I do and letting you know you are not alone. 