AIBU to be shocked at Burberry? Is this usual?

[BobblyBits]

I didn’t realise luxury companies did this? Isn’t this why they have outlet stores to dispose of goods at cheaper prices? I understand they captured the energy from burning the produce but what about the energy and resources that went into creating those resources? We’re depleting the Earth enough as it is!
www.bbc.co.uk/news/business-44885983

The outlet stores usually sell items that were rejected, fire damaged goods, etc etc.

The sheer amount of stuff they have disposed of is shocking, perhaps make less things in the first place, that would still keep the brand exclusive.

My Burberry coat was from their outlet and it was simply a discontinued line they'd moved out of their main stores. Nothing wrong with it so it was only around 40% off.

@AvtarRamKaur

I know how you feel. I used to be really big on reduce/reuse/recycle

now I'm in the habit of hardly buying anything, that's fine. But we live in a small flat and I no longer worry about throwing stuff out because it seems the whole world wants to live like this.

and overpopulation. So I've decided my tiny actions which inconvenience me aren't making a difference anyway. Because I'm such a low consumer of anything, it doesn't mean I'm going to go and buy stuff because I don't want to. But it does mean that when someone buys us tat - knowing full well we have nowhere to keep stuff - I chuck it straight in the bin and don't care.

including a yellow sweatband someone bought me for running. Well, it was the friend I mentioned above who is a massive consumer. She cant get past the fact that I don't want stuff and said "oh I bought you this because at least you'll use it". I've never worn a sweatband while running. Would drive me nuts.

oh and if you see what the publishing industry pulps every year you won't worry about junking books either!

*sorry, should be clearer

the whole world wants to live like this = a world of fast fashion and constant disposable crap, and endless overpopulation and GDP targets blah blah.

I can't fight the world.

Re the luxe market and all these customers who don’t want to wear what is discounted, some of the richest people in the world wzlj around in hoodies and shorts or trackies. Mark Zuckerberg anyone. I think these brands are just up themselves and really out of touch.

The poster up thread who says it makes a mockery of her efforts is bang on the money. We really are the little people to these idiots

We are the only people who matter to these 'idiots' or 'capitalists'. They create the society we want by responding to the desires we express most forcefully - ie through spending.

Burberry’s annual global sales are in the region of £3billion. It’s one of the UK’s top companies. The American market is the biggest customer, interestingly. Burberry have worked very hard at turning their brand image around after the Daniela Westbrook and East 17 years and have very definite ideas about who should be wearing their ‘brand’. In fact they have brand reps who are VVVIPs and are looked after by a dedicated team of staff.

There are some obscenely wealthy people in this world and the divide between the ‘have’s’ and the ‘have not’s’ is so very, very wide. A real eye opener.

Doesn't explain why they make so much stock though that they cant sell. Surely make less stuff? They could bring production back to Europe and have less wastage.

Some stuff is done in the UK.

Nope, it doesn’t explain anything but ‘‘twas ever thus.

www.theguardian.com/fashion/2018/jul/20/why-does-burberry-destroy-its-products-q-and-a

All hail in kind direct who try to get companies to donate unused stock and then distribute to charity. If only more companies donated

Daisy would you pay premium prices for brands available in charity shops?

Burberry also operate the Burberry foundation charity - donate several million a year

My suggestion to them is to create a spin off brand called Bumberry and sell off the items under that label. It’s a win/win.
I’m copyrighting that

I can't get worked up about it. I had an issue with a Louis Vuitton bag a few years back (it was something to do with the leather if I remember correctly) and the colleague in store took it off me and gave me a new one for free, and told me my old one would be destroyed. If the damaged one was to get onto the market it would devalue the brand, and could cause the resale values of it to drop.

It's not just high end items and prestige brands doing this in the name of ''preserving their exclusivity''.... all sorts of everyday items, such as diy materials, home ware, books, cd's, computer games etc are routinely destroyed rather than reduced.

Mulberry used to have ‘rummage sales’ two to three times a year where often damaged bags and wallets would be sold to staff at obscenely cheap prices. Not sure if they still do, but it hasn’t done their brand any harm and promotes good will between the company and its employees.

Also it was forbidden to staff to then sell the products on eBay. Fair enough. ^^