AIBU to be shocked at Burberry? Is this usual?

[BobblyBits]

I didn’t realise luxury companies did this? Isn’t this why they have outlet stores to dispose of goods at cheaper prices? I understand they captured the energy from burning the produce but what about the energy and resources that went into creating those resources? We’re depleting the Earth enough as it is!
www.bbc.co.uk/news/business-44885983

Marks and Spencer’s do the same, or they did 10 years ago. If there was a slight issue with a product they’d burn it all instead of paying pennies to fix it. I imagine now some of those lines go to the outlet stores depending on the issue.
When I was a young intern in the fashion PR world there was a very persistent rumour that a fashion house, possibly Chanel iirc, discontinued every item that Victoria Beckham was papped in/with. This was during the pob/globe like boobs years, I think she’s redeemed herself nowadays.

Couldn't they auction these items and raise money for charities ? Ridiculous !!

Watch The True Cost Movie, waste in the fashion industry is appalling.

Terrible waste. Auctioning for charity sounds like a good idea.

Terrible. Destructive and wilful waste. Maybe designer brands should take a reality check on what they charge instead of resorting to this.

The customers however want this - they want to be seen to have something most people cannot afford so it's not really fair just to blame the company.

i read this this morning and disgusted at them and other stores

they dont deserve the buissness

mind you the mark up will be huge if bought at full cost and we know how over inflated prices are,so to them their not burning a £2k coat as we would see it

still outrageous though

A £15k coat doesn't actually cost £15k to make if it's just run up in a factory somewhere so it's not quite as wasteful as it seems. Terrible for the environment though.

It’s more the environmental impact that bothers me. To create the cloth, the dye etc then the human labour. The machinery and the fuels used for that - the energy travel to work - essentially the carbon foot print of these destroyed items.

No one has any thought for our Earth. It’s disgraceful.

I don’t think Burberry will survive this. It’s far more damaging than Danielle Westbrook wearing the label

It's not just Burberry, though. Every clothing producer that works according to 'seasons' destroys the clothes and accessories they haven't sold.

It's a buiniess. If you don't like it then don't buy from it. The stock belongs to the company and the company is well within its rights to do whatever it wants with it.

It's a buiniess. If you don't like it then don't buy from it. The stock belongs to the company and the company is well within its rights to do whatever it wants with it.

Yes, and we're perfectly within our rights to comment on how shockingly wasteful this is, especially as the environmental impact impacts us!

I read that LV do the same.

Ohhh, that explains why a family member (in the jewellery trade) has a huge stash of high end watches at home. He was instructed to destroy them but kept them instead. 10+ years later, they gave me one for free.

It’s a criminal waste, but must be endemic in the industry.

I’ve heard of places who cut off the labels then sell the items. You don’t know what brand it is, it’s just A Dress. I heard a websites like everything £5 get their stock like this.

I understand their reasoning but it's appalling. They also don't allow you to resell your second hand Burberry items on Ebay. So once you've bought something of theirs you're stuck with it, you can't sell it off when you're done with it. I understand protecting your brand, but it's now ridiculous.

I'm not shocked they do it. They don't care about waste just about the brand. They all do it. I'm surprised they sell at a premium and sell themselves as a British brand while getting their stuff made on the cheap in the Far East. They could make less and make it here.

I believe everything £5 manufacture, sell to retailers, then buy back stock to sell at £5 to consumers. The opposite of what high end brands are doing

This absolutely happens. Have seen high end products destroyed with my own eyes (not what I do!!!)

never ever buy Burberry. but honestly ,only a twat with more money than sense would surely?

all these designers who do this should be named and shamed.

seriously.

I don't know how many units Burberry make a year, but I imagine Primark make one hell of a lot more. I takes the same natural resources to make the Primark top you just gave to charity and will soon become rags. The answer is of course to stop buying disposable fashion, and stop buying into consumerism, but no one wants to admit they are part of the problem.

Victoria's Secret cut up returns. This kind of practice is endemic in the industry.

Plenty of brands donate unsold stock to charity and are proud of it. SmartWorks outfits women for interviews and first days at work.

smartworks.org.uk/our-supporters/

If Kate Spade, Whistles and Hobbs can do it, why can't others?

It’s the environmental impact that bothers me hugely too. I can completely understand why fashion brands do this to stop prototypes etc being released and then copied, but there is no need to dispose of the unwanted stock in such a harmful way. There are several companies who could shred and then recycle, with no risk to the company at all.