Continuing the discussion around instagram influencers and ethics

[bawbles]

Continued from old thread

Can't understand what neilsons actually gain from giving that pair a free holiday? Their following is not that great and I th No she was more palatable on her own, the addition of the grinning golfer is just too much.

*think, not th No...

Can't understand what neilsons actually gain from giving that pair a free holiday? Their following is not that great

Exposure to their brand through the medium of social media.
Following is not that great? Really?! 66k is a hell of an audience to get in front of.

I agree Cady, it’s fairly easy to see what Neilson got out of it. Over 30 photos showing the resort and family having a great time, and I presume a you tube video or two as well. Stories too? All for the cost of a hotel room out of high season. It is less easy to see what the influencer got out of it really, free holidays don’t pay the mortgage and the shine must wear off quickly travelling with a baby, especially when you have to work on content (unconditional of course!) while you are there. It actually doesn’t look like a great deal for the blogger especially when you end up getting a bit of flak for concealing sponsored content off the back of it.

@chirpiebirdie ok, agree to disagree. I didn't think they made it look very good at all. And all the sickness. The accommodation didn't appear very nice. It didn't have a positive effect on me, put me off.
And to pp who mentioned 66k followers, no that's not really a large reach for 3 free holidays in 2/3 months. There are accounts with hundreds of thousands on followers, some with millions. 66k for you entire business (I know she's a vlogger on YouTube more) but that's a pretty small IG account for that level of freebie in my opinion.

I think it'll be based more on her combined reach. She's got a decent Facebook following and on top of youtube and Instagram it's fairly significant. Mr M doesn't have quite the same following but I guess it all adds up. Nowhere near MOD/FOD levels but a very specific market, made up mainly of parents I'd expect, which probably is quite lucrative for Neilsons.

I thought they made the holiday resort itself look ok. It didn't seem very upmarket though (pool was bog standard, apartments/grounds looked basic) and I believe Neilson holidays are quite pricey. Maybe it's the kids clubs and mannies that cost all the dough...

I think it'll be based more on her combined reach. She's got a decent Facebook following and on top of youtube and Instagram it's fairly significant.

Yes, 66k on IG alone and then as you say there's the combined reach of the platforms - there'll be Twitter in there too.
Not seeing how that's an insignificant number - if you've got a ready made audience of Neilson's target audience - ie mums/dads etc it's easy to see what they'll get out of it.

Think they paid for their first holiday at the start of the year as they said how much they got it for and were actually honest about the fact that the hotel wasn't that great and Mrs m was blatantly miserable the whole time. Free holidays are obviously more enjoyable! Although we do have to remember....it is all about the experience of different cultures the girls can be taught about🤔😒

@poppytosh that's quite interesting! I didn't pick up on that at the time, but I've not really been a huge follower, followed for a while and unfollowed before the end of their holiday. Not really into the way they 'shame' people who post comments and DM's. Just comes across as bitchy.
Surprised people seem to be thinking 66k is a big audience on IG as previous discussion threads posters have wondered why the interest in MOD and FOD as in the IG world it's been argued they are not that big. Some posters are so fickle.
As far as genuine reach, given there must be a large percentage of followers not that interested (how many of us click follow and are not that invested, follow for a while then unfollow) and the YouTube account is not huge at all. It's amazing they've both been able to turn it into a living wage although a pp said he'd had a big payout after a work incident?

And yes the cultural side of the trip is laughable. Their head teacher agreed to the holiday and was supportive because of the experience it would give them. Pull the other one Lee. Are kids clubs in different countries really that much of a cultural travelling experience 🙃

As far as genuine reach, given there must be a large percentage of followers not that interested (how many of us click follow and are not that invested, follow for a while then unfollow

It's all hits for them. Even from those who pretend follow, or follow for a while then get bored.

@Boredandtired I'm interested to know about this huge payout, how do you know?

@spongebobgrannypants perhaps. I'm not on Facebook and when I was didn't use it to follow people I didn't know, if you know what I mean. Wouldn't a considerable number of followers on each platform be the same followers? It would stand to reason if you followed on Facebook, you would follow on IG and then maybe watch a vlog?

@ginandnappies it's not my knowledge, on the threads at some point (here) someone posted he'd had some awful experience/accident at work on the rigs and it had really affected him and was a big part of why he'd left work, and that it would be reasonable to assume there'd been compensation-this is just from memory on here so I've no idea if or which bit is correct.

Haha wait doesn't matter, I just seen you said a pp said. 4am wakeup call did me no good. I only asked because people say many things, I doubt how anyone would know tbh. My partner is in the same industry and pay offs are usually kept very quiet, in our experience anyway. I don't know, I'm still a massive fan of them (and others that have been slated). I totally understand some of your points, the ad/gifted things mainly but in regards to the posting people's comments, I'd totally do the same. If someone can comment online why can't it be shared by the one person they are trying to get the attention of?

@ginandnappies my comment was my opinion, I don't like the accounts that name and shame, I just think there's no need, but that's why I unfollow. I think it just breeds negativity and often the posters know their fans will jump on that person, message them, slate them and it just all seems s bit pointless. But it's absolutely their right if that's how they want their accounts to be. I'll just unfollow.

BoredandTired I agree about the posting comments that question them its completely hyporcritical because they know fine well all their followers will pile on with abuse aimed at that one person hows that okay but for anyone to question or state them its not. Its ridiculous.

Cady I looked on fb at their neilson posts the engagement is seriously seriously low compared to others. Some posts with only a few likes lots with no or only one or two comments. It was complete overkill.

I think it’s fair enough sharing the ‘you ugly witch please die’ type stuff if they blank off the sender as it helps people see what they are facing but isn’t seeking retaliation if they hadn’t named the poster.

Sharing DMs or comments where people aren’t asking for clarity or transparency is just them spitting their dummies out and trying to scare off any scrutiny in my opinion

I'm not really surprised that the holiday posts were low engagement, as there were so many of them. It's like the olden days when your neighbours would invite you round to see their holiday photos, at first you are like "wow you are so lucky!" then "the hotel looks really great" then "gosh another picture of the pool" then "did you take photos every day?" then "is that the time already?" then zzzzzzzz..... A tricky balance for influencers to get right.

@chirpiebirdie that's why I was wondering how lucrative it really is for these companies. It's a risky partnership. Especially if the holiday they actually paid for Mrsm was miserable! Mod posted at the start of being more transparent that the St Lucia holiday required 8 squares on Instagram etc. But to just give a freebie and then have sick kid photos and a pretty dull looking apartment, although I guess if I'd got a free apartment I'd be a lot happier with it being dull than if I'd paid, swings and roundabouts. And you'd then treat yourself because you'd not paid out on the first place.
But with her saying she's transparent and then not being up front about the holiday, it's all very shady. I'll remain thinking her reach is currently not that great and that I can't really see the partnership being that beneficial to the company.

The holiday at the start of the year wasn't with neilson. It was one they found on line last minute like average people😁.

@poppytosh

Yes I reckon he'd have got a payout not a payoff. He was involved in a helicopter incident. I think it's normal to get compensation in that instance and rightly so. Not saying he definitely did of course as I don't think they've ever mentioned it but it would make a lot of sense and certainly would have given them a security net to work on the vlogging full-time. It's hard to imagine they earn enough vlogging to fund all the home improvements they've done recently, keep a roof over their heads and live the lifestyle they lead (albeit we know some of it is gifted!). But none of that is any of our business really. What should be transparent,financially speaking, is the relationships/collabs they have that are used to sell to us.

@spongebobgrannypants agreed, I think it came up due to them discussing the anniversary of him leaving his work and becoming mrmeldrum full time. Someone made a reference, I'd have had no idea. I didn't mind him in the background of her accounts but find him intolerable as a poster. I notice she's playing the old woe is me card repeatedly. Whining about negativity. Perhaps she should just be transparent like she says.

It probably plays straight into the hands of the trolls behaving like that. And by trolls I mean the ones saying horrible personal things, not people questioning whether something's an ad or not. If they know it's getting a reaction from her, surely they just target her more?