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Share your dilemmas and get honest opinions from other Mumsnetters.

Influencer ethics on Instagram 2

999 replies

MadameGrizzly · 16/05/2018 09:37

It appears we haven't quite finished workshopping the ethical issues of 'influencing' on Instagram: disclose of advertising, the exploitation of minors and the similarities to MLM schemes.

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PavlovaPrincess · 17/05/2018 14:20

I agree nipers Amongst a whole load of other issues surrounding that photo, the thought that something like that never even crossed his mind is quite incredible.

Even if he eventually removes it, that photo is out there forever.

FlyingBird · 17/05/2018 14:21

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FlyingBird · 17/05/2018 14:27

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CadyHeron · 17/05/2018 14:28

I'm with you on the showing kids on the potty example. They need some privacy and dignity.
Interestingly (and relevant to this discussion I feel!) I've been coincidentally watching The Truman Show film and it made me think of this discussion.
The film was made 1998 I think? Way before all social media anyway. It seemed so implausible and futuristic sci-fi , unbelievable. Completely the same as IGers/YouTubers with babies now though if you think about it! They don't know they're part of a type of online reality show.
Freaky, really. Even though it's ultimately the parents decision, they do need to have some common sense and respect privacy too.

FlyingBird · 17/05/2018 14:29

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NeverWas · 17/05/2018 14:34

Ah sorry missed that FlyingBird.

I like the French attitude to privacy generally in the media. They also keep their noses out of public figures' private lives.

FlyingBird · 17/05/2018 14:43

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Confusssed · 17/05/2018 14:47

Saying your 10 or 7 has given consent to having their image essentially handed out to nearly half a million strangers is a pitiful attempt at salving your conscience, isn't it. I think the ODs are just loving the constant stream of luxury freebies too much, and they are prepared to sell their conscience for more of them.

Boredandtired · 17/05/2018 14:50

It's interesting it comes back to the same family. I guess they are fairly high profile here in the U.K. On Instagram. But they also hugely overshare. There is no need for a potty pic.
I found it questionable that he storied his 10 yr old indepently litter picking. Her irritation at his filming was obvious and I'm sure she did not consent to that being shared. She would've preferred him just being proud, not sharing with 850k followers. So that definitely was not in her best interest.
At least he's stopped showing the little ones under their mattresses, walking down stairs precariously, and I'm pretty sure walking near stairs on occasion in sleeping bags, openly feeding them mini eggs despite a clear advice on them being not suitable for under 4's...
I guess he's been pretty hard to rein in.
Bottom line is if you don't want your family and choices discussed, be very careful what you share. If you are careful then you won't be open to being discussed.
If you feel bullied because your business has exposed your children and you feel freaked out, make changes, don't try and stamp out discussion. Look to your accounts and your business model and start there.
If you don't put out your kids/house requirements/moans about partner, no one will discuss them. That's not the same as saying if you put yourself in the public eye you should expect attention and to be torn apart, that's just saying that this doesn't seem to happen with other accounts.

MarshaBradyo · 17/05/2018 14:58

I’m not surprised people laughed and said good one, reading the comments yesterday, it’s a weird mob mentality kicking in

They could stop posting pics of the children. See how that goes. Imagine FODs feed with just him (and friends etc)

MarshaBradyo · 17/05/2018 15:00

I’m mean it’s off that they did but not surprising. Still haven’t seen it which I’m happy about ;

NeverWas · 17/05/2018 15:04

FOD has to sell his (selling poorly) book.

I imagine he will continue on with anything to draw attention to himself and possibly to court controversy. Perhaps this is the latest strategy?

Confusssed · 17/05/2018 15:06

I agree. No such thing as bad publicity eh Hmm

PavlovaPrincess · 17/05/2018 15:07

FOD has to sell his (selling poorly) book

Is it selling poorly? I read some of the Amazon reviews. There are some absolutely glowing reviews of it and some that are...maybe not quite so enthusiastic.

NeverWas · 17/05/2018 15:15

Yes it is Pavlova. Dropped after pre ordered sales flurry. It's easy to get good reviews on amazon. Friends, family, followers and staff in publishing. It's the bad reviews you need to look at.

PavlovaPrincess · 17/05/2018 15:19

@NeverWas oh, I've definitely looked at those Wink

SpringSprangSprung · 17/05/2018 15:19

Oohhh @NeverWas - general question but how do you know what book sales are? Is there a website or is it an industry secret.......

Itsautumn · 17/05/2018 15:24

I’ve been lurking and thought I’d chip in!

Not sure if it has been mentioned as it’s a fast moving thread but I wonder if there is some early data emerging of the impact the constant filming will have on children and young people’s sense of self and self esteem. I don’t follow the Mod or Fod accounts but have had a look at their feeds. His especially seems overly curated and staged. That must take time and multiple pics. They are chasing likes and positive comments and I would worry what that teaches their children from such a young age. Your value as a human is tied into how many likes you get. That really makes me uncomfortable but perhaps I’m just too old understand this brave new world!

Also, beauty blogger a model recommends shares a lot about her young children yet her husband doesn’t want to be on her blog, insta etc which again I find curious that as a parent you are comfortable to openly share so much of your very young children whilst being very private yourself.

bernardswatch · 17/05/2018 15:50

I think it has to have an impact @itsautumn. Think how blank someone’s face is when they type/read on their phone, it’s a completely dead expression. It’s easy to see people “in real life” (I.e not instamums!) who hugely come to life for a Snapchat post or a photo then go back to staring at the phone. It’s bad enough watching groups of people do it on a night out, it’s another thing seeing parents of young children do it and the child’s face light up at the “engagement” from the otherwise phone-focused parent, only for the photo to be captured and the interaction to be over again. That MUST be weird for a child.

I find it hard to believe that the amount of time looking at the phone is limited to when the children aren’t around, when the children feature so heavily in the content.

garfunkelthecat · 17/05/2018 15:51

I find it interesting that the potty in that shot on FODs instagram is being mentioned but Clemmie sunbathing is not...is that shot not completely weird let alone the whole spiel he's put with it?

FlyingBird · 17/05/2018 15:51

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garfunkelthecat · 17/05/2018 15:52

Infact those shots are all so staged it's embarrassing.

bernardswatch · 17/05/2018 15:54

Crap tagging by me there. I’d also add that I’ve overheard various young children ask their (non Insta-famous) parents how many likes a pic has got. They find the feedback exciting, I guess because they’ve watched their parents find it exciting. I don’t really understand how we have sleepwalked into this being relatively normal and not depressing black mirror shit.

garfunkelthecat · 17/05/2018 15:55

How much you can earn totally depends on followers/interaction levels but a fee of 2k for a one off post would be about right for a sizeable instagrammer. Longer term campaigns would be £10k plus.

God well I can see the obvious temptation then!

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