to be confused by Daily Mail online readership?

[Flatpackjackie]

I thought it was aimed at women: Femail, etc.

Yet, the sidebar is boobs, boobs, boobs. I'd never seen the words "sideboob" and "underboob", until I opened Mail online.

So, articles for women and boobs for men? Weird.

I'm confused anybody reads the Daily Mail in any format.

Ah, yes, but I don't understand who they are aiming at. It's 'human interest' (being charitable) stories and soft porn. Who is it for?

Is not called the Sidebar of Shame for nothing! It appeals to this who want to point and leer then make rabid comments under the political/socio-economic stories. As for "Female" it's become the home for women writers who have women. so many articles are put-downs of anyone who doesn't habit their incredibly narrow view of how to live your life.

Now the interesting question to me isn't who it's aimed at, but why so many lap it up.