I enjoy bloggers; obviously some are more likeable than others depending on what your interests are. Like to think I’m fairly ‘with it’ still but every week I come across someone I’ve never heard of who has 500,000+ followers (aware some could be bots)! I understand, like any career, it doesn’t happen overnight and they’ve worked hard on branding themselves, however totally bowled over by how many high profile ones there are! I guess it’s a new-ish profession; much like in offices years ago there was no need for Digital Presence Managers/Web Officers etc as there was no internet.