Instamums 2

[shesakeeper]

Interested to read this in the Guardian today

www.theguardian.com/fashion/2018/mar/21/instagram-influencers-can-flog-stuff-all-day-but-its-weird-when-they-use-their-kids-to-do-it

Mr and Mrs Meldrum both annoying and smug.
Same goes for Louise Pentland..

I unfollowed scummy mummies for same reason..

Do people actually watch Speed Cleaning videos or what crap they have bought in Poundshop,Primark or Home Bargains?

I quite like the meldrums actually

Can imagine them being exactly the same in 'real life'. I don't feel they are fake in any way, but Rebecca definitely wears the trousers in their house!

Think we'll need to agree to disagree "run mummy"

So what’s Mrs Meldrum’s USP? How did she get her followers?

Do we think people buy them?

Just had a look at The Meldrums. It says he's a stay at home dad and she's a full time 'vlogger'? What does she vlog about? Her kids?

Nice work if you can get it, I suppose.

Just found this:

www.mumsnet.com/Talk/am_i_being_unreasonable/2514344-to-think-the-A-day-in-the-life-Mrs-Meldrum-video-bear-no-semblance-on-reality

This sort of thing has been discussed before.

I dunno about buying followers. She's gets a good number of likes for her photos, up to 3000 per photo and has a following of 61k.

Whereas someone like DLAM has 101k followers and yet only gets 1500 likes per pic and sometimes a lot less.

To put that in context though, MOD has nearly 500k followers and gets 30,000 likes per photo.

It also depends on the timing of when you post plus what you're actually posting.

Is there anything more vacuous than Poundland hauls?!

Honestly I despair at the state of the world sometimes. Who is their right mind watches that sort of shite?!

I don't understand why people immediately love to call discussion and at times irritation, jealousy. It's really weird. It is possible to find people annoying or fake and not be jealous of them. From my perspective MOD and FOD look overall fairly exhausted (yes I know it's outrageous to make these assumptions) and I love being with my 2 yr old and wouldn't put her in nursery 4 full days when I didn't have to, they grow so fast. The constant too-ing and fro-ing, having everything so full on then jetting off here and there, it looks a bit glam I guess but having travelled quite a bit with kids I'm certainly not envious and my choice would not be to leave them. I don't like the fakeness, and the fact that all the people constantly fawning over them don't realise they are a business and the followers are the customer.
Mrs Meldrum seems happier but being at home with my other half all the time making vlogs and going for coffee or to primary would drive us both completely insane. I would not want that lifestyle, but they are very child focussed. Again not sure about the over exposure and don't watch the vlogs, but they seem very genuine and likeable. I'm so gullible I hadn't even realised they were flogging the gin. But then I don't drink so it has no effect.
The fact is you do just scroll past the ones that don't bother you. Something about some accounts just are worth discussing.
And for all those who say just unfollow, leave them alone, the way Instagram works has now moved into new areas with Mollie from selfish mother now having a weekly magazine which is 9 'squares on the grid', it's evolving and moving forward and you can't say that's not open to discussion?

I think Meldrum used to work on oil rigs and was away a lot and gave it up a year ago as mrs Meldrum could support them vlogging. It looks very boring.

The meldrums are YouTube vloggers

Instagram is small fry compared to the filming she does. It's lucrative enough for the husband to have given up his job on the oil rigs so they can both vlog

For me, it’s just dull.

The shine of social media is wearing off. It used to be compelling and fascinating to see what other people were doing via FB or IG... those insights into everyone else’s life used to be interesting.

Now, really, who cares?

As a new mum it’s great to feel part of this new club where us muvvas are smashing the shit out of life , moaning about our kids and asking if it’s gin time yet in some kind of two fingers up to previous stereotypes where everyone’s supposed to get all maternal and frumpy. I get that, but by the time your youngest is 2.5, honestly who gives a shiny shit about other people’s kids / parenting.

It’s not inspiring. It’s boring. It is not sustainable.

Timing is clearly so important! Remember FOD losing his shit as he had a post (ad) ready to upload at 8pm and he couldn't do it. He was not a calm happy weird CBeebies presenter then.

I like the meldrums they are relatable and positive but I do think she’s started to become a sell out, such a shame when they start to do this because you no longer trust their reviews.

Anyone any thoughts of THIS MAMA LIFE? She really grinds my gears, constant whinge fest and the poor me routine also loves to ride on the coattails for a step up. Her poor husband is all I can say.

Candice braithwaite is a good bit of real ness but every thing is gifted, she all about the free gear.

Ultimately you have got to be such a narcissist to be a blogger, vlogger, instagrammer, because you really think your life is worth people following - fair enough it might be but some people don’t have get big for their boots and tbh it’s not hard dressing your kids up, setting up scenes, tagging every brand imaginable for exposure, twinning clothes etc... when our opinions are put out there it’s taken as jealousy and bitterness, some of us just don’t want to exploit our children and make money off them im not bitter I wonder if your child will be though in 20 years with their whole life online 💁🏼‍♀️

To be honest, I don't really follow blogs that are solely (or even mostly) about parenting anymore. I don't find other people's kids that interesting (I struggle to find my own interesting at times 😳) and I'm in the teens stage so babies and toddlers are even less interesting.

I don't like that some bloggers have seemingly made a career out of sticking their kids faces all over the internet, so I try and follow accounts that are mainly about something else besides kids.

I can't help wondering what FOD and The Meldrums are going to be posting about when their kids are a bit older and decide they don't want their parents documenting their every move via Social Media.

Emily Norris... thoughts? Seems to me like she can do no wrong..

Had a look at this mama life. Not for me, thanks.

NewYorkGirl I was so disappointed by Candice Braithwaite. I came across her via stylemesunday over the Next/Hello/MotherPukka debacle and thought, at last someone with something to say! And then the next day she had some horrid blurb about a gifted mattress sigh.

I used to LOL at MP's changing room escapades but I couldn't figure out what what the aim of the game was with the frozen potatoes/kylie spectacles.

I found it interesting when mod said that her other holidays before Disney was not a paid partnership. As in, they had a discount off the holidays, which then they tagged as an AD? But can it be an ad if it’s not free? If it’s a discount, do they have to disclose the %? For example ‘Two of the nights were paid for by Thomas cook’
obviously more articulate than that.

Thoughts?

I met MOD once years ago when my eldest was a newborn at some parenting event thing I randomly signed up for and she was really really lovely. I turned up alone and I was awkward and nervous, she noticed me trying to look unbothered and made a point of including me in the conversation. I’m not active on Instagram but when I saw her on there I thought ‘good for her’.

Anyone follow ultimategirlgang? I have no idea what's going on there?

This MOD and FOD obsession some of you seem to have is a tad creepy. You slate them, yet know everything about them... bizarre!

I guess they must all just be egomaniacs to just be putting their lives/kids out there to strangers to get a mattress/eyeliner/holiday.