@Badmotherpukka I think the quality of content is an issue. I’m more than happy for you to flog brands to me because your posts are beautifully written and, visually, your account looks awesome. You obviously choose your ads carefully, too.
Most Instamums rely on their children to sell their wares and that really irks me. Some also blatantly beg for freebies, “Ooh, my washing machine has broken down - what a pickle!” or “I’m just so confused about where to go on holiday... any ideas?” It’s gross.
I take your point though, it would be easier to unfollow and I have with most.