Firstly, McCarthy and Stone seem to have popped up only recently (afaik), and slowly buying the majority of plots of land and building and selling rather naice, but flipping expensive apartment style units in the UK.
But the advert, wtaf? Was it done or inspired by The Apprentice? You know, the advert “challenge/task” they are set- the one where it seems to be a comp to make the funniest ad ever?
I mean, good for this co- it’s obviously doing brilliantly but I wasn’t sure if the ad was a joke, or for real?!!