Mother’s Day heartbreak

[busymomtoone]

Aibu to want 02 to hang their heads in shame? My young neighbour , who has coped amazingly with the death of her mother a few months ago, received a generic advertising text from O2 tonight saying “ it’s not too late” to buy mother’s day flowers ( an advert for where to buy them). I feel so sad/ angry on her behalf that this came through on her phone. She can avoid the card shops etc at this painful time ( she only buried her mum a little before Christmas) but to get a text seems so invasive and insensitive. Makes me wonder if any human beings working in advertising/ marketing at O2 have a heart ( or have/ had a mother!)

Yes SuperDandy - exactly the same happened to me.

People are spectacularly missing the point here.

It's not about being a special snowflake, and being so entitled you want every company to attend to your specific needs.

There should be generic marketing campaigns but they are not being generic anymore, they are getting more personal.

"Important message from your Mum Gluteus" that is wrong! Saying 'don't forget mother's day on Sunday' is generic and fine.

It's just how it is. After my Dad died I had a letter addressed to him saying they were sorry to hear of his death. He'd have roared at that one.

But Mothers Day is harder to ignore and it was only a few weeks ago I stood in Poundland with tears rolling down my cheeks at their Mothers Day section. It is what it is and whilst this year is still a bit raw for me it's not going to all go away just because it upsets me.