Completely agree with Cherrycoke. It's the fact that society tells woman from a young age that they are there to look pretty. So yes they may well be choosing to do these jobs but only because they have been brought up in a world where that is all they think they can do or what they think they should do to gain admiration from the male member of society.
I spent far too many years when I was younger worrying about looking attractive to men because that's what I thought I cared about thanks to the constant barrage of that message from tv, magazines, in RL etc that made me think that's what I should care about as a woman.
It's not about stopping woman making choices its about teaching them to think about why they want to make those choices. I can't imagine that many woman if they really thought about it would say that what they really want in life is to be oogled at by a bunch of random men.