Impulse buy as I walked past the butchers on the market, it was lush. But £2.33 for 4 slices! This is why I don't buy it anymore. Love it but for what it actually is it doesn't seem worth the price? I mean its hardily slices of prime meat (from my understanding its from cows that have been cross bread with maize to make an affordable cow that grows out of the ground and lives of water) is it?