"It’s far more hassle to get on a tube, walk around a load of different shops, get a coffee then then go home again. That could easily take half a day."
Tatiana you are completely missing the point. For a start we don't all live in London. My nearest shopping mall is a 20 minute drive away. I browse online to do my window shopping, then pop down the motorway go to the one or two shops I want, try clothes/shoes on in several styles and sizes, make my purchase and go home happy within a couple of hours.
Compare this to ordering online, returning for another size, returning again because it doesn't suit me, order something else. Several weeks later I finally get something that fits/suits me.
Nah, going shopping is easier for me. Oh, and I don't usually stop for a coffee either, nor do I tend to return stuff I have tried on in shops because I work out what will go with what when I try it on.
Online ordering is far more of a hassle and more time consuming for me.