To feel slightly uncomfortable with this?

[bettytaghetti]

I have 2 very reluctant clothes shoppers for sons and so end up doing a lot of their clothes shopping online and then they can say yay or nay at home. Today I have been looking at the Jack Wills site, exclusively at the men's clothing - jeans, shirts, etc, and have put some items in the basket. When I looked at the basket it gave me some suggestions of other things I might like. Based on my browsing history, why on earth would it come up with this other than thinking I'm a randy teenage boy?

Also, while the male models are a healthy 32R sort of size model, these girls are clearly underage/underweight.

Remember a size 4-6 these days would have been a 10 in the 80's as well. Vanity sizing.

Thats not actually true.

I disagree Corbyn I have some size 10s that my DM owned in the 60s and they are an 10, an 8 at a push but I fit in them as a 10.

starzig You are right.

Just looked it up and an average size 10 in 1975 would have been a 6 in 2012 and sizing has been getting bigger since. Obviously there will be variation between individual shops.

Just thinking of the size 12-14 being average non-fat comment. At size 14 I am actually obese. Extremely overweight at size 12.

I find it slightly worrying that you see women of a healthy weight and declare them “underweight”.

If anyone is seeing these women as underweight they have lost sight of what a healthy weight actually looks like.

ust thinking of the size 12-14 being average non-fat comment. At size 14 I am actually obese. Extremely overweight at size 12

You might be. I'm a size 12 with a healthy BMI and not remotely overweight.

Thus my comment about not judging as we are all different sizes Peppa. Not a 1 size fits all.

just looked it up and an average size 10 in 1975 would have been a 6 in 2012 and sizing has been getting bigger since. Obviously there will be variation between individual shops.

Rubbish!

If it is your phone/tablet you used for browsing this may be the result of cookies from other searches.

The people saying it’s normal are wrong - those sizes aren’t ‘normal’, or ‘average’.

Ok, they're healthy then.

When you look at the women's underwear section, it is all young, winsome, coy looking women. The men's page only has only one item on a model, and the model is bearded and looking straight at the camera.

I think what you should conclude from my getting the same suggestions as you @bettytaghetti is that JW has crap algorithms that don’t target effectively, not they are trying to peddle images of perfectly healthy looking women at your sons.

just looked it up and an average size 10 in 1975 would have been a 6 in 2012 and sizing has been getting bigger since. Obviously there will be variation between individual shops.

Rubbish!

It’s not rubbish. I have a size 14 dress from the 1990s. I fit a current size 12 and this old dress is too small. It has not shrunk.

Remember a size 4-6 these days would have been a 10 in the 80's as well.

No they're not. I had the exact same dress size and weight since the late eighties. Only got some more weight in the last 3 or 4 years and went slightly up as expected. Sizes haven't changed.

Look it up on average they have. Saying I have a dress from X date and it's the same size as one I got yesterday proves nothing. Not all shops will have increased or increased at the same rate. And there is variation between shops even today. I can easily get into a size 8 in most supermarkets for eg but if I go into Topshop or similar I'd be struggling into a 16. ON AVERAGE clothes sizes are getting bigger. It has been researched and the data is widely available online.

So... links?

Because I have lots of clothes from different shops and different countries. All fit me over well 30 years.

At the reported rates I'd be wearing a 2 (UK, not US). And I'm still an 8 (previously fitting a 6 better, when available).
What I do notice is different trends when clothes are supposed to look looser or tighter, but that's different.

The thing to do though is to order female clothes and see what you come up with post order or not

The males in Jack Wills look late teenage too.

I think it's a non starter. but if I was a teenage 17 year old I would be so buying from JW.

I stayed a size 12 for years despite getting progressively fatter and heavier. Because of vanity sizing.
I even have a pair of size 12 linen trousers from M&S that are too big, despite me now being what would have been a size 18 back when I was a teen in the 80s.

My mum used to get a catalogue that had all the sizes in - back in the 80s, the standard sizing in that catalogue for a size 10 was 34-24-34. It's not that now.

They look like most of my friends tbh (sadly not me ) and we are almost mid twenties. I would say probably a bmi of 18 (based on friends with similar height and shishape) but still healthy.. most of them are pretty toned and yiu dont get that amount of muscle from starving yourself.
Jack wills aren't going to hire underweight or underage models for underwear shots, they aren't stupid. Their models will be low end of healthy bmi and probably late teens early 20s

An average size at that height for a non-fat person would be a 12-14.
And it's this thinking that is the basis of the obesity crisis. Very few young girls should be that size even at 5'10''.

As it's been described here, there are many 16-25 young girls who are 5'6'' and over, a size 8-10 who are perfectly healthy in the sense that they are not restricting their eating to be that size and don't suffer from any malnutrition or other medical conditions.

There is also a section of that age population quite into fitness. Been a member of David Lloyd for 10 years, and I've seen a significant increase of college girls there, doing weights in addition to classes. They have beautiful toned bodies like those on this advert. They look after themselves. Good on them and hope they set an example to those who think that being a size 12-14 is healthy.

my 15 year old is a size 6-8 and most of her friends are as well - it seems the norm for most teens - they eat terrible diets (hang around 'Maccies' with their mates etc) but burn it off the lucky buggers

I disagree that most people are a 12-14 - I am a 12-14 and about 1.5 stone overweight - I look awful (bloody Christmas)

I just went onto the site in a private browser so none of my browsing history will be available to the site.
I went straight to the men’s section and chose a top, when I went to check out it showed me a picture of 20 something male fully clothed so it’s just sophisticated software that can read all your cookies on your computer and deduct that you are a woman who has probably bought underwear before! Nothing to get het up about.