Facebook to show who buys political ads
www.bbc.co.uk/news/technology-41785158
Whole Facebook statement here:
newsroom.fb.com/news/2017/10/update-on-our-advertising-transparency-and-authenticity-efforts/
"When it comes to advertising on Facebook, people should be able to tell who the advertiser is and see the ads they’re running, especially for political ads."
...
"POLITICAL ADVERTISERS WILL HAVE TO VERIFY THEIR IDENTITY
"As Joel Kaplan mentioned, we’re going to require more thorough documentation from advertisers who want to run election-related ads. We are starting with federal elections in the US, and will progress from there to additional contests and elections in other countries and jurisdictions. As part of the documentation process, advertisers may be required to identify that they are running election-related advertising and verify both their entity and location.
"Once verified, these advertisers will have to include a disclosure in their election-related ads, which reads: “Paid for by.” When you click on the disclosure, you will be able to see details about the advertiser."