I have an observation that might be useful for anybody who is interested in shifting a significant chunk of swayable non-vaccinating parents over to vaccinating.
I was a non-vaccinator (aside from the obligatory ones) but not a super mega, ideologically committed one. I was basically a scared, non injection liking parent who had been swayed by some sensational headlines and further persuaded by some paranoia inducing, cherry picked online sources. In other words, probably amoung the majority of parents who don't vaccinate. Most of whom only read vaccination threads, rather than participate in them.
I was persuadable because my stance was built on a rather sandy foundation of "Ekk! It's all so scary and I have gone rabbit in the headlights" , rather than "I'm an anti-vax BELIEVER!"
Primed by the anti-vax movement online, I went into the first vaccination round with my dander up, ready for a fight over the optional jabs. And my expectations were met. It was all a bit sneery/irritated and my instinctive response was to dig my heels in harder.
When I went back after the measles outbreak frightened me, I was actually only looking to jab DS with just the MMR. But the nurses took a very different approach to the first group I encountered. They were lovely to me and used honey not vinegar. I cried, mostly with relief that I wasn't having to fight or get defensive I think. They got out the tissues. Were really gentle and comprehending of my "I don't like my kid being stabbed with needles and I've got all worked up and scared cos of stuff I have read. Plus being defensive has made my resistance look more steely than it actually is" mixed bag of fear and frustration.
They listened to my (rather snot infested) worries and armed with that were able to talk me away from my emotion-fuelled, anti-vax edge. DS left with the full flotilla of vax optionals either in his system, or on his appointment card for the near future. Which I willingly went back for. It wasn't like I was there for hours squandering Italian NHS resources, I pretty much crumbled within 15 minutes, after six or seven years of firmly crossed arms and a set jaw.
I think if the health system started something informal where the people with a natural disposition for honey not vinegar got pointed at the reticent, and people online took a leaf out of that book, a lot more people could be persuaded in a far shorter length of time.
The (second group) of nurses were so nice and sympathetic that my perception of the other side of the argument shifted hard and fast. Just as I rejected vaccination on an emotional basis, so too did I vaccinate on an emotional basis. A significant part of how that occurred was the health professionals engagement with said emotional basis in a non-combative, non-judgemental and sympathetic fashion. Which completely disarmed me. Once my defensiveness was removed from the equation, most of my anti-vax tools were neutralised before I had even got them out of the holster.
I get why people get angry and frustrated. I really do. But bringing that frustration and anger to the forefront of communication aimed at persuading the people with doubts might be less productive than people believe it is.